Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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President Obama has issued a US directive calling on all federal agencies with annual research... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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The Bookseller magazine will be giving out the award for the thirty-fifth year in a row, with competitors including 'Goblinproofing One's Chicken Coop' and 'How To Sharpen Pencils.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Five years old today, Paris-based literary magazine ActuaLitté has just acquired Neverending Stories, the first French website dedicated to children’s and YA books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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The Guardian called it: "Camilla Long’s comprehensive shredding of Rachel Cusk’s memoir of her divorce, Aftermath has won her the Hatchet Job of the Year award.” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
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Waterstones managing director James Daunt has said it will take two years to transform the chain... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Pan Macmillan SFF imprint Tor UK is now accepting direct submissions from authors, with editorial... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Hilary Mantel wins the prestigious literary prize the Costa Book of the Year for her novel Bring Up the Bodies. Continue reading at BBC News
[ BBC News | 2013-01-30 00:00:00 UTC ]
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Hilary Mantel has won the Costa Book of the Year for her Man Booker-winning novel Bring Up the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget
[ Engadget | 2013-01-26 00:00:00 UTC ]
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Katie Fforde (pictured), Jenny Colgan and Kate Morton are among the authors featuring on the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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The conference looks to explore many of the issues surrounding the past, present and future of cookbooks and recipe content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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More young people than ever are getting involved in reading schemes at their local libraries,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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No one would have been able to predict at the start of 2012 that a BDSM erotic romantic trilogy—Fifty Shades—would set new records for book sales and change/spice up what women worldwide would admit to be reading, many for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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For long-time ebook buyers indoctrinated in Amazon's convenient ecosystem, trying to make the switch to a competitor can lead to frustration and disappointment. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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