Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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The Guild of Food Writers Awards shortlists include a “wonderful diversity of subject... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Free Comic Book Day will be held on May 4 and will give comic book fans a chance to receive free comic books including issues from series like 'Superman' and 'Walking Dead'. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
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Midpoint Trade Books has signed a distribution deal with Mr. Food Test Kitchen, a Florida-based cookbook publisher whose books offer recipes from the nationally syndicated Mr. Food cooking show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-01 00:00:00 UTC ]
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“The store is my crack,” says Richard Howorth, co-owner of 34-year-old Square Books in Oxford, Miss., and former president of the American Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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L.A. Times Festival of Books: Joyce Carol Oates, Carol Burnett, Lemony Snicket and Jamaica Kincaid are among the 500 authors appearing at this weekend's festival for readers of all ages.Since background-check legislation was voted down in the Senate on Thursday, Adam Winkler, author of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-19 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Amber Books, an independent publisher specializing in nonfiction titles for the African-American market, marked its 15th anniversary in February by winning an NAACP Image Award in the Youth/Teen category for publishing Gregory Reed’s book, Obama Talks Back: Global Lessons—A Dialogue with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Pan Macmillan is to release a special collector's edition of the late James Herbert's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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The Folio Society will sponsor the newly named Folio Prize, a literature award of £40,000 to honor the best English-language fiction published in the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York
[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
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Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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