Food & Wine Celebrates 40 Years and a New Direction

Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
News tagged with: #production companies #worth investigating #higher levels #biggest challenges

Other Publishing stories related to: 'Food & Wine Celebrates 40 Years and a New Direction'

Orange Prize longlist celebrates 'individuality of voice'

Irish author Emma Donoghue has been longlisted for the Orange Prize for Fiction 2012 after making... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize

Retailers welcome "huge news", novel due later this year says Rowling

Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge news

Bookstart celebrates 20th anniversary with sharing scheme

Book charity Booktrust is marking the 20th anniversary of its free books for babies scheme,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary #free books

Eventful Year For NBN

In December 2010, National Book Network CEO Jed Lyons made the decision to cut back on the number of distribution clients NBN represented while also realigning its sales and marketing teams. The changes led to the departure of some NBN executives including NBN president Rich Freese, who moved to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eventful year #cut back #marketing teams #recorded books

Sherborne's Booklore closes after 35 years

Booklore bookshop in Sherborne is closing after 35 years. Its owner, Gill Capel, is retiring... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
More news stories like this |

BBC Books in two-year deal with "The Voice"

BBC Books has signed a two-year publishing deal with the BBC's upcoming talent show "The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc books #two-year deal

Accent releases charity celebrity bakebook

Accent Press will be publishing a celebrity bakebook featuring recipes from contributors... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accent press

Pearson reports 'competitive' year

Digital services and expansion into emerging economies are leading Pearson’s economic... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson reports #digital services

New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror

Bloomsbury ebook sales up nearly 40% in final quarter of 2011

Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final quarter

Needed: Bookseller/Rep Of the Year

For the 20th time in our history, PW will award its annual honor celebrating the best in the retail book space. At this year’s BookExpo America in New York City, the magazine will be handing out its Bookstore of the Year and Sales Rep of the Year awards. The award winners will also be profiled... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year awards #award winners #bookexpo america #sales rep

Berrett-Koehler Posts Another Profitable Year

Twenty years after he founded the indie San Francisco press Berrett-Koehler Publishers, Steve Piersanti continues to stay focused on the company’s original mission of stewardship and socially responsible publishing practices. That commitment has led B-K to be profitable for nine years in a row,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profitable year #twenty years

1 in 40 people now have e-readers

Over 90% of the e-readers bought over Christmas were Kindles, according to research released... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research released

Duffy among contenders for Costa Book of the Year

Poet laureate Carol Ann Duffy has won the Costa Poetry Award for The Bees (Picador), and debut... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa book

Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this |

Strong Finish to a Tough Year

Three stores in PW’s informal coast-to-coast survey of bookstores—Porter Square Books in Cambridge, Mass.; Beaverdale Books in Des Moines, Iowa; and Skylight Books in Los Angeles—called this their best holiday season ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong finish #tough year #des moines #skylight books #holiday season