Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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Chicago Tribune Launches Ebook Initiative - but L.A. Times Opts Out

Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune company #chicago tribune #ebook initiative #agate publishing


Times Publishing Company Selects Brainworks Advertising

Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #leading provider #newspaper advertising


Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Hachette Livre 'interested in acquisitions'

Hachette Livre chairman Arnaud Nourry has predicted that worldwide consolidation of the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre


Time Inc senior executive denies IPC is up for sale

Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week

[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evelyn webster #lifestyle group #marie claire


NY Times ex-chief Sulzberger dies

Award-winning newspaper publisher Arthur Sulzberger Sr, who led the New York Times for three decades, dies at 86 after a long illness. Continue reading at BBC News

[ BBC News | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long illness


North Atlantic Books Transforms with the Times

Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community outreach


Fortune Relaunches iPad App With Free, Paid Content Mix

In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid content


Language acquisition revealed at William Heinemann

Random House’s William Heinemann has acquired a non-fiction title about language... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Anger over Eason Argosy acquisition

Booksellers and publishers have described the potential merger of Eason with book wholesaler and... Continue reading at The Bookseller

[ The Bookseller | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potential merger #book wholesaler


Will Paid Reviews Bite Amazon Back?

At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic

[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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New NY Times CEO could make $10.5M

The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York

[ Crains New York | 2012-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #boost revenue #digital products #online access


Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #major trends #news publishers


Huang to take IP acquisitions role at Penguin Childrens

Penguin Children’s will continue what it describes as its transition from traditional... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Self-publishing Goes Big Time

If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big time #book industry #$100 million


How Much Does the Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate—does the revered paper publication still move units in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #front page #coveted spot #publishers alike #digital age #nielsen bookscan #gray lady


Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #exclusive content


App Retention Increases, One-Time Usage Drops

As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Time Broadcasts Its First Google+ Hangout On Air

Last week, Time magazine hosted its first Google+ "Hangout On Air,"a video chat that is streamed live to the public and shared via Google+, YouTube and Time.com.  Hangouts On Air are an offshoot of Google+'s standard Hangouts Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-26 00:00:00 UTC ]
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The New York Times Gets All The News That's Fit to Print – All of It – Into Flipboard

It's the first time you can read all of the Times on a site or app not owned by the Times. And it's the first time Flipboard has gotten a big publisher to hand over all its content. Continue reading at AllThingsD

[ AllThingsD | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publisher