Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a larger trend among premium publishers last year, as many looked to bolster their bottom line by acquiring digital agencies who specialize in areas like branded content, targeting or creative.Gannett, for example, purchased ReachLocal for $158 million and the New York Times paid $21 million for HelloSociety and another $11 million for Fake Love, according to global marketing consultancy R3. Time Inc. and Vice also made similar acquisitions totaling $50 million. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-20 00:00:00 UTC ]
News tagged with: #controlling stake #larger trend #premium publishers #bottom line #branded content #$11 million

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Bonnier launches Europe acquisitions company

Bonnier has launched a new company, Bonnier Books New Markets, to focus on strategic acquisitions... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Pointless acquisition for Coronet

Coronet has acquired The 100 Most Pointless Things in the World by Alexander Armstrong and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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AIM Media Texas Announces Acquisition of Texas Newspapers from Freedom Communications

DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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Los Angeles Times Shutting Down LA Magazine

The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frequency reductions


Time magazine breastfeeding cover: A shocking 'stroke of genius'

Time magazine's breastfeeding cover story asks: "Are You Mom Enough?" But it might as well ask: "Who Says Print Is Dead?" Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine


PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ella dolphin #ppa conference #huge potential #young women


Time Inc. Shrinking Again

Not a good sign for the magazine business: A rough quarter for Time Inc. the world's biggest magazine publisher. Continue reading at AllThingsD

[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Is the Huffington Post a Newspaper?

This year’s Pulitzer Prizes, announced Monday, broke with tradition by honoring two primarily online publications, Politico and the Huffington Post. The prizes were restricted to print newspapers until 2008 and now include text-based “online news sites,” as opposed to "online news magazines" or... Continue reading at Slate

[ Slate | 2012-04-19 00:00:00 UTC ]
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Getting a read on the Los Angeles Times Festival of Books

More than 400 authors are scheduled over the two days at USC. Writers as varied as Anne Rice and Jeff Kinney will hold court.What do Sugar Ray Leonard, Judy Blume, Betty White, T.C. Boyle, Rodney King, Joseph Wambaugh and Kareem Abdul-Jabbar have in common? They're just a few of the high-profile... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-19 00:00:00 UTC ]
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Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Book review: 'No Time Like the Present' by Nadine Gordimer

An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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Koenig & Bauer AG Financial Statements For 2011

Following preliminary disclosures in early March, German press manufacturer Koenig & Bauer AG (KBA) has now published its financial statements for 2011. Notwithstanding the challenges arising from ongoing structural changes in the print media mar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-02 00:00:00 UTC ]
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The Frederick News-Post Resumes Monday Print Edition

Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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Cosmopolitan Hits 115,000 Paid Digital Subscribers

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

 'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Nottingham Post Beats Papers Across the World for Kindle Readers

Your Nottingham Post is kindling a flame among digital newspaper subscribers. The Post is among the most popular newspapers used on the device that's revolutionising reading. The Kindle, the handheld ebook reader that allows users to browse, bu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle readers #nottingham post