For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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Written By: Philip Stone and Lisa Campbell Publication Date: Thu, 12/05/2011 - 09:45 Analysis has revealed that £4.6m of books were sold under the W H Smith Spring Richard and Judy Book Club promotion, as the retailer released the celebrity couple's new summer titles. The eight Spring Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 20/04/2011 - 09:22 Editis has sold its Brussels-based educational, scientific and academic publishing subsidiary Groupe De Boeck to Ergon Capital Partners III SA for an undisclosed sum. The sale will enable Frances second largest publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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With Russia the market focus country at the Fair, Russian publishers will be at Earls Court in force and there will be many associated literary and cultural events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times
[ The New York Times | 2011-03-01 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 09:25 Hodder & Stoughton is gearing up for the launch of the final book in the Earths Children series, which began 35 years ago with an idea for a short story. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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