Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

Other Publishing stories related to: 'Finally, a NewFront Presentation That Looks Like What the NewFronts Sell'


Dixons also to sell Nook

Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Dixons also to sell Nook, Rouvillois joins as international head

Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Kobo to sell e-readers in Portugal

Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Argos, Foyles and Blackwell's to sell Nook

Blackwell's, Foyles and Argos will sell Barnes & Noble’s Nook in the UK from... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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John Lewis to sell Nook

John Lewis has been named as the first retailer to sell Barnes & Noble’s Nook e-reader... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Big Hits Keep Selling Well

Swedish crime writer Camilla Läckberg has seen international success since releasing her 2003 debut, Ice Princess (published in 2010 by Pegasus), and to date her books have been translated into 33 languages. In France, her 2008 novel The Drowning was the top title. Earlier this year, Pegasus... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
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ReDigi Plans to Sell Used E-books

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[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Selling ‘The Night Circus'

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[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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SnapMeUp to sell business ebooks via QR codes

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[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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Hunger Games finale split in two

The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff

[ Stuff | 2012-07-11 00:00:00 UTC ]
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Fifty Shades could sell 10m, sales curve shows

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[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Flipboard finally brings its magazine-like news reader to Android

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[ Betanews | 2012-06-22 00:00:00 UTC ]
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Carly Simon sells long-awaited memoir

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[ Crains New York | 2012-06-02 00:00:00 UTC ]
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Waterstones to sell Amazon Kindle

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[ BBC News | 2012-05-21 00:00:00 UTC ]
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UK bookseller Waterstones to start selling Kindles

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[ Engadget | 2012-05-21 00:00:00 UTC ]
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Comma sells Blasim tales to Penguin US

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[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Kobo to sell Potter ebooks

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[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Pottermore ebook store sells '£3m in first month'

The Pottermore ebook store sold £3m-worth of Harry Potter ebooks in its first month, the... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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'Fifty Shades of Grey' by E.L. James is selling books (and more)

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[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
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