Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

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German Catholic Church to sell Wetbild

Germany’s Catholic Church has announced this week its intention to sell Weltbild, one of... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Stelling sells his football stories to Headline

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by “Soccer Saturday” presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Jobs biography sells 379,000 Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Jobs biog sells 379,000 copies Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in its first week on bookshop shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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PA's Mollet to present on Hargreaves Review

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[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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HC to sell Hello Kitty dictionaries

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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Summit Business Media Sells Off Highline Data

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[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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One Day sells 60,000 copies in seven

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[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-16 00:00:00 UTC ]
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Sainsbury's signs exclusive deal to sell Joan Collins book

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[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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Why Silicon Valley Can't Sell

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[ AdWeek | 2011-07-11 00:00:00 UTC ]
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[ The New York Times | 2011-06-27 00:00:00 UTC ]
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[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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[ Media Week | 2011-06-06 00:00:00 UTC ]
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Aurum reaches final frontier with Star Trek book

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[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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