Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all culminates with a performance from a pop star.Digital publishers have since emulated these presentations during the Digital Content NewFronts in a bid to steal ad dollars from TV. Instead of re-formatting their presentations to better reflect the technological advances and data capabilities they tout to clients, however, most of the NewFront presentations march in lock-step with TV.But the multichannel video network Studio71 will shake things up this year. It won't ask industry executives to schlep to a venue somewhere in New York City, instead streaming its presentation online and posting it for on-demand viewing later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
News tagged with: #pop star #digital publishers #technological advances #shake things #industry executives

Other Publishing stories related to: 'Finally, a NewFront Presentation That Looks Like What the NewFronts Sell'

Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre

Book review: 'No Time Like the Present' by Nadine Gordimer

An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #nadine gordimer #south african

J.K. Rowling's Website Starts Selling Harry Potter E-Books

It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD

[ AllThingsD | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #pottermore website

Harry Potter E-Books Finally Arrive on J.K. Rowling's Pottermore

Pottermore was due to go live in October, but it missed its launch. The is expected to open to the public early next month. Continue reading at PC World

[ PC World | 2012-03-27 00:00:00 UTC ]
More news stories like this |

Finally! Pottermore will open in April

After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early april

Wiley to sell Frommer's as it 're-deploys resources'

Wiley is planning to sell a number of professional and trade business assets across its culinary... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this |

Amazon Publishing to sell series of ebooks outside the Kindle Store

It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget

[ Engadget | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #barnes noble #ebook versions #latest addition #ebook form

Chorion sells Christie stake to Acorn

Media content group Chorion has sold its 64% stake in the Agatha Christie estate to US media... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this |

Selling Social Media

As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finding ways

Bloomsbury to sell Bloomsbury Verlag GmbH

Bloomsbury is selling its German subsidiary Bloomsbury Verlag GmbH to a subsidiary of Swedish... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this |

ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |

Bloomsbury ebook sales up nearly 40% in final quarter of 2011

Bloomsbury had a "strong" final three months of 2011, with ebook sales growing "... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final quarter

Kindles Sell by the Millions

Analysis: Amazon's admission of selling a million Kindles per week is good news for the ebook market in general. Continue reading at PC World

[ PC World | 2011-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Final volume from Patrick Leigh Fermor

John Murray is to publish a posthumous book by travel writer Patrick Leigh Fermor, who died in... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final volume #john murray

F+W Media Acquires Script Magazine from Final Draft Inc.

F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final draft #ever-growing portfolio #undisclosed amount

Pearson sells stake in FTSE

Penguin parent company Pearson has sold its 50% stake in FTSE International to the London... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ftse international #50% stake

Pearson to sell its 50% stake in FTSE International

Pearson, the publisher of the Financial Times, is to sell its 50% stake in FTSE International to the London Stock Exchange for £450m, as it looks to focus on business news and analysis, and away from data. Continue reading at Media Week

[ Media Week | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake #ftse international