As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
In honor of Baldwin's 100th birthday, Beacon Press, Duke University Press, Vintage Books, and more are finding ways to commemorate the writer's centenary, including unique reissues and deluxe editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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One of Perry’s unique talents is his ability to tell the same story over and over again, while finding ways to make it fresh and absorbing. Continue reading at The Washington Post
[ The Washington Post | 2020-11-29 06:53:26 UTC ]
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Christian publishers and retailers are faced with challenges amid the novel coronavirus, Covid-19 outbreak, but are finding ways to cope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been... Continue reading at AdWeek
[ AdWeek | 2019-08-26 22:00:11 UTC ]
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To avoid trolls and curb distracting dialogues, some publishers have given up on commenting by removing the option all together or burying the section at the bottom of the page. Others, however, are confronting the challenge head on and finding ways to leverage their comments as valuable... Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-01 00:00:00 UTC ]
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Whether it’s figures from the Association of American Publishers or financial reports from individual companies, it is becoming clear that in the early years of the digital transition publishers are finding ways to improve earnings and margins despite slight declines in total revenue as the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this