As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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Guardian, Observer and theguardian.com publisher to invest sale proceeds, thought to be £600m to £700m, in core businessGuardian Media Group is selling its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners in a deal thought to be worth £600m to £700m to the... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
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A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC
[ CBC | 2022-05-12 09:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
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Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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