Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]

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How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishing appeared #holy grail #hollywood reporter #drive subscriptions


With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Owl Field launches children's 3D audio drama

The Owl Field has created a children’s audio production using 3D (binaural) audio, thanks to The National Lottery’s Creative Scotland Open Project Funding. Continue reading at The Bookseller

[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek

[ AdWeek | 2016-10-11 00:00:00 UTC ]
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You Must Bring a Hat crowned Sainsbury’s Children's 'book of the year'

You Must Bring A Hat by Simon Philip and Kate Hindley (Simon & Schuster) was announced as the ‘book of the year’ at the Sainsbury Children’s Book Awards 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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New Executive Director Brings Breath of Fresh Air to PNBA

This year’s Pacific Northwest Booksellers Association (PNBA) fall trade show, held Sep. 29 - Oct. 2 at the Hotel Murano in Tacoma, Wash., drew 110 authors and featured 102 exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Cover Story: 'The Guineveres'

After the ARCs went out for Sarah Domet's debut novel, its cover went through a complete redesign. Here's why. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Brangelina brings the first wave of self-cancelling celebrity news

The divorce ‘stories’ are coming so thick and fast that none seems to have any salience for more than a couple of hoursTim Farron was just stepping up to his party conference podium when Brangelina split. Cue TV gags about Hollywood ructions ruining Tim’s big day. So of course a Facebook furore... Continue reading at The Guardian

[ The Guardian | 2016-09-25 00:00:00 UTC ]
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Industry Vet Weise Brings Charlesbridge's Imagine Imprint Into Focus

After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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WP Kinsella, whose book became 'Field of Dreams', dies at 81

Canadian author WP Kinsella, whose book Shoeless Joe became the hit film Field of Dreams, dies aged 81 in a doctor-assisted death. Continue reading at BBC News

[ BBC News | 2016-09-17 00:00:00 UTC ]
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Playing it straight: Cover conventions in 'grip lit'

Genre is a funny thing in the book trade: almost essential as a marketing tool, yet used too strictly, or taken as a metonym for too wide a range of titles, it inevitably attracts ire. The nom de guerre currently in vogue is “grip lit”. Whether one objects to the term and its use or not, it has,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Cover Story: 'Little Nothing'

For designer Rachel Willey, a new novel by Marisa Silver presented a golden opportunity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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Authoring an audience

Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Little, Brown reveals cover for Fantastic Beasts screenplay

Little, Brown Book Group has revealed the cover for JK Rowling's screenwriting debut, Fantastic Beasts and Where to Find Them. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Hanley Wood Launches BrandGen Audience Extension Program

The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’

'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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How The Hill is using Snapchat to cover the presidential race

The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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