Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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Lucy Diamond is moving to Quercus in a new two-book deal after 14 years with Pan Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 07:46:47 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2021-07-06 09:00:04 UTC ]
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This week, it was Lucy Kellaway's memoir Re-educated (Ebury) that caught the critics' attention, picking up mentions in the Observer, the Times, the Telegraph, the Daily Mail and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-07-05 06:34:13 UTC ]
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“Razorblade Tears” tells a powerful story of two fathers bound by a crime against their sons. Continue reading at The Washington Post
[ The Washington Post | 2021-07-03 12:00:00 UTC ]
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The organisers of the 2021 Theakston Old Peculier Crime Writing Festival have apologised for not including any female writers of colour in the programme . Continue reading at The Bookseller
[ The Bookseller | 2021-07-02 16:32:23 UTC ]
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The Chicagoland publisher is dipping its toes into the multimedia market—even as it expands its workforce and works to fix the practices that hurt its relationships with a number of its authors last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought... Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 18:15:49 UTC ]
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After leaving Picador to launch her own list at Orion, Francesca Main says the emphasis at Phoenix will be on developing writers and hitting the litersary/commercial sweet spot Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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Resistance to books that cast heroines with agency and hidden talents has declined, but only after a hard-fought battle. Continue reading at The Washington Post
[ The Washington Post | 2021-06-14 12:00:00 UTC ]
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Last week, Meghan, Duchess of Sussex published her first children's book The Bench with Penguin Random House Children's. It picked up reviews from the Evening Standard, the Irish Times, the Telegraph, the Independent and the New York Times, making it one of the most reviewed new titles. Continue reading at The Bookseller
[ The Bookseller | 2021-06-13 20:19:26 UTC ]
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Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 23:44:22 UTC ]
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Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Cairo publisher and bookseller Ahmed Rashad on how the pandemic makes the digital transformation more urgent than ever. The post In Egypt, Publishers Are Moving to E-Commerce appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-27 14:54:26 UTC ]
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Writer Kirstin Innes talks to The Bookseller about some of the most exciting and experimental Scottish female voices being published today. Continue reading at The Bookseller
[ The Bookseller | 2021-05-15 00:01:08 UTC ]
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Harper Celebrate will publish books geared toward seekers of inspiration, motivation, and peace of mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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On Saturday, the newspaper publisher McClatchy tweeted a happy early Mother’s Day to all the moms in the company. “We are proud to support you with our new paid parental leave,” the tweet read. “While still in the process of reaching agreements with some of our guilds, we look forward to the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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