Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-17 00:00:00 UTC ]
News tagged with: #brand advertising #big names #publishing partners #annual revenue

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Books in the Media: Claire Tomalin's The Young H G Wells strikes a chord

The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:00:51 UTC ]
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Image Comics Moves to Hold Union Vote

Image Comics has declined a request by union organizers to voluntarily recognize Comic Book Workers United, an effort to unionize the independent comics publisher, and has moved to hold a vote to determine whether the CBWU will represent eligible Image staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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Denmark’s New Saga Kids Imprint: Focused on Translation

The emphasis in the new children's imprint at Saga Egmont is on translation of audio works into as-yet unexploited languages and territories. The post Denmark’s New Saga Kids Imprint: Focused on Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-04 17:23:03 UTC ]
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Zenith wins consolidated Confused.com, Uswitch and Zoopla media business

Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week

[ Media Week | 2021-11-03 11:07:53 UTC ]
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Books in the Media: Critics hail Paul McCartney's 'absorbing' The Lyrics

Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 02:24:55 UTC ]
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‘Star Trek: Prodigy’ centers technology by focusing on those who don’t have it

This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget

[ Engadget | 2021-10-28 07:00:33 UTC ]
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Amazon Charts: The Couple at No 9 moves into the top

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[ The Bookseller | 2021-10-27 11:26:35 UTC ]
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YouTube admits deleting Novara Media the ‘wrong call’

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[ Media Week | 2021-10-26 15:58:53 UTC ]
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YA authors shelve NFT story after social media backlash

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[ The Bookseller | 2021-10-25 11:15:07 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

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[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Zephaniah writes 'powerfully moving' Windrush picture book for Scholastic

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[ The Bookseller | 2021-10-23 10:30:14 UTC ]
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Australian sports media: ‘There’s this pigeonholing of Indigenous voices’ | Marnie Vinall

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[ The Guardian | 2021-10-22 19:00:22 UTC ]
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Female author Mola revealed to be three men at €1m prize ceremony

Carmen Mola, a female novelist who won a €1m Spanish literary prize last week, has been revealed as a pseudonym for three men. Continue reading at The Bookseller

[ The Bookseller | 2021-10-17 22:43:39 UTC ]
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Books in the Media: Grohl and Strout rock to the top of reviews

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[ The Bookseller | 2021-10-17 21:25:03 UTC ]
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Female Spanish thriller writer Carmen Mola revealed to be three men

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[ The Guardian | 2021-10-16 22:37:44 UTC ]
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Iain Banks estate moves representation to Curtis Brown

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[ The Bookseller | 2021-10-14 19:12:03 UTC ]
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Books in the Media: le Carré's last dominates reviews to close career in style

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[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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BBC and 9 Story Media Group bring A Kind of Spark to UK screens

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[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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New and Forthcoming Immigration-Focused Titles

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[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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