Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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A contributing editor for British Vogue, Paris Lees made her name as the UKs first high-profile transgender woman to break into the mainstream when she was named top of the Pink List of the most influential LGBT people in Britain, and became the first “out” transgender woman to appear on BBC... Continue reading at The Bookseller
[ The Bookseller | 2021-05-01 02:56:30 UTC ]
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Isla Rosser-Owen, the cultural producer at Wigtown Festival Company, reveals how Covid has hit events. Continue reading at The Bookseller
[ The Bookseller | 2021-04-26 01:59:46 UTC ]
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Sally Pattle, the owner of Far from the Madding Crowd in Linlightgow, reflects on a surreal 12 months. Continue reading at The Bookseller
[ The Bookseller | 2021-04-25 04:12:44 UTC ]
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The Macmillan International Higher Education team, with 17 employees, is to be transferred from Springer Nature to Macmillan Learning. Continue reading at The Bookseller
[ The Bookseller | 2021-04-22 20:34:47 UTC ]
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Picador has signed Briefly, A Delicious Life, a “richly witty and enormously moving” new novel from Nell Stevens. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 16:04:42 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Editor Sonny Marr is leaving Cornerstone this month owing to a “shifting focus” in the division’s commercial fiction publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-04-14 07:17:08 UTC ]
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On Friday, Politico published an excerpt from On the House, a forthcoming memoir by John Boehner, the Republican former House speaker, that, in Politico’s words, is the story of “how America’s center-right party started to lose its mind, as told by the man who tried to keep it sane.” The excerpt... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-05 12:13:42 UTC ]
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Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian
[ The Guardian | 2021-03-26 02:59:47 UTC ]
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After 20 years at Quirk Books, Brett Cohen has left the indie publisher, prompting the promotion of Jhanteigh Kupihea to publisher and the return of company owner and founder David Borgenicht as president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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In 'Notes from the Bathroom Line,' Amy Solomon gathers the best gags, tips and takes by 150 women, from Cecily Strong to Margaret Cho to Maria Bamford. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-15 14:00:15 UTC ]
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Photographers told to provide images of attractive women and avoid ‘pigs in lipstick’The Weekly Beast: News Corp gives Kevin Rudd the silent treatmentA veteran News Corp Australia photographer has given devastating evidence to a parliamentary inquiry about the way the Murdoch newspapers treated... Continue reading at The Guardian
[ The Guardian | 2021-03-12 07:44:32 UTC ]
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I started querying agents for my memoir, Negative Space, in 2012, after two years of writing and revising. I got a few rounds of passes, including several friendly rejections in which agents said they just didn’t “know how to sell” my book. I heard this refrain enough times that I started... Continue reading at Electric Literature
[ Electric Literature | 2021-03-11 12:00:00 UTC ]
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At its best, Engel’s novel interrogates the idea of American exceptionalism through the story of a Colombian couple and their three children. Continue reading at The Washington Post
[ The Washington Post | 2021-03-03 13:00:00 UTC ]
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HarperCollins will be moving to a new purpose-built warehouse and office facility in Robroyston, Glasgow, when the lease at its current nearby site expires in 2025, the firm has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 12:45:18 UTC ]
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Virago has acquired the debut novel by Sharma Taylor, What a Mother’s Love Don’t Teach You, at auction as part of a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 03:02:12 UTC ]
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Faber is to publish Lucy Caldwell's first novel in nearly a decade, These Days. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 01:30:10 UTC ]
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Indie Swift Press is to publish The Daughters of Kobani by Gayle Tzemach Lemmon, the story of the all-female militia who fought off ISIS in northern Syria. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 17:53:33 UTC ]
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Hodder & Stoughton has acquired the fifth recipe book from MOB Kitchen, Comfort MOB: Food That Makes You Feel Good. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 06:36:18 UTC ]
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