Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media


Print Units Fell 1.9% in the First Half of 2019

With print unit sales of adult fiction falling 5.1% in the first half of 2019 compared to the same period in 2018, overall units dropped 1.9% in the period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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I Found My American Dream at the Public Library

In his op-ed for Forbes last year, Panos Mourdoukoutas, a professor of economics at LIU Post in New York, suggested that Amazon stores should replace libraries to save taxpayers money. Following the backlash this preposterous suggestion created, Forbes took the article down. But the outpouring... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-12 08:48:09 UTC ]
More news stories like this | News stories tagged with: #american dream #public library #amazon stores #libraries


Klara Zak joins Cornerstone as publicity director

Klara Zak will join the Cornerstone publicity team as publicity director, to cover Najma Finlay’s parental leave. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 10:43:59 UTC ]
More news stories like this | News stories tagged with: #publicity director #parental leave


Gallery Shuffles Publicity Department

Sally Marvin has been named director of publicity at Gallery, while Jennifer Robinson will shift back to working full-time on campaigns. Jean Anne Rose will leave the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #named director #working full-time


David Cameron 'talks candidly' of memoir ahead of publication

Former prime minister David Cameron will “talk candidly” to mark the publication of his long-awaited autobiography, For The Record (William Collins), in a series of events. Continue reading at The Bookseller

[ The Bookseller | 2019-07-04 16:12:23 UTC ]
More news stories like this | News stories tagged with: #david cameron #memoir ahead #long-awaited autobiography #recordwilliam collins #memoir


Toni Morrison has kept the public at arm’s length. Now she’s letting people in on her terms.

A new documentary and a recent essay collection give us a fuller picture of the Pulitzer winner. Continue reading at The Washington Post

[ The Washington Post | 2019-07-01 14:33:58 UTC ]
More news stories like this | News stories tagged with: #toni morrison #fuller picture #pulitzer winner


Ideas for the People: Spotlight on 'Public Books'

A new series from Public Books and Columbia University Press aims to enrich culture through the exchange of ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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Print Units Rose 2.1% In Late June

Gains in three of the four major publishing categories led to a 2.1% increase in print unit sales in the week ended June 22, 2019. over the comparable week in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late june #1% increase #major publishing


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher


PRH ceases publication of Baños title, following antisemitism review

Penguin Random House UK has ceased publication of Pedro Baños’ How They Rule the World: The 22 Secret Strategies of Global Power (Ebury) after an external review investigating allegations of antisemitism found the publisher should "have asked more questions and conducted deeper due diligence to... Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 02:11:46 UTC ]
More news stories like this | News stories tagged with: #ceased publication #penguin random house


Australian media unite to demand government change laws after AFP raids

ABC, News Corp and Nine call for legislation to protect journalists and whistleblowers, saying a free press must be ‘entrenched in law’Media executives have united to call on the government to amend a range of laws to protect journalists and whistleblowers after a series of widely condemned... Continue reading at The Guardian

[ The Guardian | 2019-06-26 01:54:18 UTC ]
More news stories like this | News stories tagged with: #protect journalists #free press #media executives #media organisations #cultural change #news corp


'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #harry potter


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market


New York City’s Public Libraries to End Film Streaming Through Kanopy

The libraries cited unsustainable costs in ending the service. Cinephiles took to social media with their reactions. Continue reading at The New York Times

[ The New York Times | 2019-06-24 23:21:19 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries


A weekend with 'Harry Potter: Wizards Unite'

Mat Smith and Dan Cooper grew up in the UK at the right age to witness the birth of Pottermania. The Harry Potter novels are firmly encoded in their very British psyches, and both are fans of augmented reality, GPS-connected mobile games. So it made... Continue reading at Engadget

[ Engadget | 2019-06-24 17:28:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #augmented reality #harry potter


Bonnier’s BookBeat Announces a 24-Market European Expansion

Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
More news stories like this | News stories tagged with: #post bonnier #porter anderson #ebooks #audiobook #bonnier


'Harry Potter: Wizards Unite' rolls out to 25 more countries

If you were disappointed at being left out of the initial Harry Potter: Wizards Unite launch, don't worry -- there's a good chance you can play now. Niantic's augmented reality sorcery is now available on Android and iOS in 25 more countries. This... Continue reading at Engadget

[ Engadget | 2019-06-22 20:26:00 UTC ]
More news stories like this | News stories tagged with: #wizards unite #good chance #harry potter


AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this | News stories tagged with: #virtual space #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter


Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this | News stories tagged with: #best-selling books #blockbuster movies #best-selling book #harry potter