Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Author events need to break free of publication schedule, FutureBook told

Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller

[ The Bookseller | 2019-11-24 19:17:49 UTC ]
More news stories like this | News stories tagged with: #author events #break free #futurebook told #publication dates #futurebook panel

Print Units Post Solid Sales Gain in Early November

With both juvenile categories posting double-digit increases and a strong gain in adult nonfiction, unit sales of print books rose 5.9% in the week ended Nov. 9, 2019, over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #early november #adult nonfiction

Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | News stories tagged with: #research conducted #growing market

Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen

Poppy Stimpson joins Pushkin as publicity director

Former Orion publicist Poppy Stimpson will join Pushkin Press as publicity director as long-time Pushkin publicist Tabitha Pelly heads to Doubleday later this month. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 00:58:47 UTC ]
More news stories like this | News stories tagged with: #publicity director

Little, Brown confirms publication of Trump tell-all despite DoJ warning

Little, Brown has confirmed it is pushing ahead with publication of A Warning, the new tell-all about Donald Trump's administration by an anonymous senior official, despite the US Department of Justice warning Hachette that the author may be violating "one or more" NDAs. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 14:37:22 UTC ]
More news stories like this | News stories tagged with: #trump tell- #pushing ahead #hachette

Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data

Phoebe Waller-Bridge set for rare public appearance as Sceptre unveils Fleabag campaign

Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 12:32:19 UTC ]
More news stories like this | News stories tagged with: #phoebe waller-bridge #publicity plans

Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
More news stories like this | News stories tagged with: #publicity plans #phoebe waller-bridge #southbank centre #soho theatre

Print Units Are Up 1.1% at the Close of October

Unit sales of print books rose 1.1% in the week ended October 26 over the comparable week last year, helped by strong sales in adult nonfiction, where two big cookbooks debuted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print units #strong sales #adult nonfiction

AT&T bows to pressure from activist investor, may sell ailing DirecTV unit

Mere weeks after activist investor Elliott Management publicly pressed AT&T to slash costs and dial down its acquisitions strategy, it appears as if Chairman-CEO Randall Stephenson has knuckled under to those demands. Speaking today on AT&T’s third-quarter earnings call, Stephenson laid... Continue reading at Advertising Age

[ Advertising Age | 2019-10-28 20:32:03 UTC ]
More news stories like this | News stories tagged with: #streaming services #investment fund #hbo max #unique position #time warner

What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing

Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | News stories tagged with: #ve worked #$10 million #marketing side #online survey

Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book

In World War II, serving Jesus while spying for the United States

Matthew Avery Sutton tells the stories of four missionaries who worked in the OSS. Continue reading at The Washington Post

[ The Washington Post | 2019-10-24 12:24:33 UTC ]
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Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticompetitive behavior #library association

Faber lands Shapiro's 'surprising' new history of United States

Faber will publish James Shapiro's "surprising" new history of the United States as a lead title for spring 2020.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 08:01:40 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
More news stories like this | News stories tagged with: #translation grants #market data #book market

Unit Sales Had Small Increase In Mid-October

With both juvenile categories posting gains, unit sales of print books inched up 0.5% in the week ended Oct. 12, 2019, over the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small increase