Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Print Unit Sales Dropped 3.7% After Christmas

The first full shopping week after Christmas, which ran from December 29, 2019, through January 4, 2020, saw unit sales of print books fall 3.7% compared to the similar week in 2010 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Hunting down Nazi war criminals in the United States

Debbie Cenziper focuses on “the Trawniki men,” trained in Poland to commit mass murder. Continue reading at The Washington Post

[ The Washington Post | 2020-01-09 12:46:57 UTC ]
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Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | News stories tagged with: #year appeared #digital media

German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | News stories tagged with: #holiday season #positive note #book market

Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media

Russia’s Clever Media Group Eyes Asian Markets in the New Year

With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | News stories tagged with: #post russia #year appeared #russian children #book publisher #children's book

United Methodist Publishing Plans for Church Split

Following the proposal by the United Methodist Church to split the denomination over same-sex marriage and LGBTQ clergy, the church’s publishing arm says it will remain with the post-separated church and adjust operations according to congregants’ needs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-08 05:00:00 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Children's book magazine Carousel ceases publication after 24 years

The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 03:51:33 UTC ]
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California Newspaper Ends Print Publication After 161 Years

One of the longest-running newspapers in California printed its final edition on Sunday, ending 161 years of publishing news about Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
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Long-Running California Newspaper Ends Print Publication After 161 Years

The Martinez News-Gazette, which began in 1853 and once counted Mark Twain as one of its writers, bade farewell to readers on Sunday: "GOODBYE." Continue reading at The Huffington Post

[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
More news stories like this | News stories tagged with: #print publication

Print Units Fell 1.1% in the Week Before Christmas

Unit sales of print books fell 1.1% in the week ended December 21, 2019—the last full week before Christmas—compared to the similar week in 2018 at outlets the report to NPD BookScan. 'Dog Man: Fetch 22' was the tops-selling book in the week, selling about 180,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #full week #dog man

The ruthless Russian hacking unit that tried to crash Ukraine

We know what its 2020 election interference might look like, Andy Greenberg warns. Continue reading at The Washington Post

[ The Washington Post | 2019-12-26 21:42:02 UTC ]
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Is Trump Preparing to Order Public Access to Taxpayer Funded Research?

Details remain murky, but this week the AAP issued a strong rebuke to an open access policy said to be under consideration by the Trump Administration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek

[ AdWeek | 2019-12-03 22:30:01 UTC ]
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Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | News stories tagged with: #domestic market #joint venture #bloomsbury