Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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The new Normal: Rooney grabs first Mass Market number one as Pinch of Nom rolls on

A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally rooney


BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Seven questions for... Catrin Wyn Lewis, Rily Publications

Wales on the Map, a hardback picture atlas and encyclopedia, from Children’s publisher Rily, was the bestselling children’s book in Wales in 2018—and the numbers continue to grow... Continue reading at The Bookseller

[ The Bookseller | 2019-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling children


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners


Scard promoted to agent at United Agents

United Agents has promoted Sophie Scard to full agent after six years with the company. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #united agents


Unit Sales Had Small Gain in Early May, Led by Nonfiction

Unit sales of print books inched up by just under 1% in the week ended May 3, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small gain #week ended


Chronicle Books Creates New Audio Unit

Chronicle Books is partnering with Hachette Audio to create audiobooks that, for the first time, will be marketed under the Chronicle Books brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #hachette audio


Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press


Soft Adult Sales Drop Units 3.6% in Late April

Weakness in the two adult categories led to a 3.6% decline in overall print unit sales in the week ended Apr. 27, 2019, compared to the same week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #late april #6% decline


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Units Jumped 20.2% in Easter Week

The final week before Easter proved to be a boon for juvenile publishing, with sales in the nonfiction category rising 80.8% over the week ended Apr. 21, 2018, while fiction sales jumped 67.1%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #easter week #final week #easter proved


Sharjah Is Announced London Book Fair’s Market Focus 2020

In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sharjah


Sharjah to be LBF 2020 market focus

Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus


S&S to Distribute New Law&Crime Publishing Unit

The Law&Crime network, an on demand and live streaming network focused on trials and legal commentary, is launching a publishing unit and has signed with Simon & Schuster for worldwide sales representation and distribution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing unit #simon schuster


Rick Reilly wants the public to know the truth about President Trump's golf game

Rick Reilly’s course of action isn’t to cheat the audience. The former L.A. Times, Sports Illustrated and ESPN writer sized up the room of about 30 bunched into the center of an independent book store in Manhattan Beach the other night and declared: As a golfer, your president is all about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump #sports illustrated #manhattan beach


Juvenile Titles Push Unit Sales Up 5.9% in Mid-April

Led by big gains in the juvenile categories, total print unit sales rose 5.9% in the week ended Apr. 13, 2019, over the comparable week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big gains #juvenile categories


Richardson joins Head of Zeus as publicity consultant

Head of Zeus has appointed ex-Orion group publicity and communications director Helen Richardson as publicity consultant. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity consultant


HarperCollins stands by autumn publication date for Cameron's memoir

HarperCollins insists it will publish David Cameron's memoir this autumn as planned, amid reports the former prime minister is pushing back publication due to a promise he made to Theresa May. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid reports #prime minister


Easter Titles Help Lift Unit Sales 4.3% in Early April

With Easter having passed by this time in 2018 and the holy day still a few weeks away this year, overall unit sales of print books rose 4.3% in the week ended Apr. 6, 2019, over the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early april