Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. TechCrunch also reported that news publishers will be paid to stream live video via the hub instead of their own websites. No other details of that plan were provided. In addition, the tech news site says there will be a live group videos feature, and users will be able to utilize Facebook's six reaction emojis to express what they think of the livestreams. Marketers will be able to glean stats about how many people watched it live, as well as mine other engagement metrics. The hub clearly represents Facebook taking aim once again at YouTube's general video market share, while its live focus also signifies a new challenge for Twitter-owned Periscope. Mark Zuckerberg, Facebook CEO, announced the move today on his social platform, stating: "Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it's going to create new opportunities for people to come together." Meanwhile, TechCrunch writer Josh Constine posted a YouTube video that shows off some of the hub's features. Continue reading at 'AdWeek'
[ AdWeek | 2016-04-06 00:00:00 UTC ]
News tagged with:
#engagement metrics
#twitter-owned periscope
#mark zuckerberg
#social platform
#feel connected
#big shift
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#civil rights
Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek
[ AdWeek | 2018-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#publisher side
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers sell
#ad inventory
#facebook watch
#post facebook
#content restrictions
Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benefits appeared
#publishers start
Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#core focus
#video appeared
#european publishers
#social platforms
With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#risk appeared
#video strategies
Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian
[ The Guardian | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news outlets
#news sources
#cat videos
#mark thompson
#closed doors
#good books
Women in Publishing is to restart its regular meetings this autumn, launching with a panel discussion to explore the pay gap in September. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel discussion
#pay gap
Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek
[ AdWeek | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$1 million
#news publishers
#global head
European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#owned sites
It’s no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by... Continue reading at Digiday
[ Digiday | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#found success
Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#digiday research
European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#video distribution
After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#main pages
“A lot of trust has been destroyed in the past months due to Facebook's unpredictable and unreliable actions." The post Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#europe appeared
Responding to a survey that found the median author income had dropped to £10,500, Publishers Association said the figures were ‘unrecognisable’The Society of Authors has issued a sharply worded challenge to the UK’s biggest publishers after the chief executive of the Publishers Association... Continue reading at The Guardian
[ The Guardian | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying writers
#publishers association
#biggest publishers
Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
More news stories like this |
Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company
[ Fast Company | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include music
#digital content
#magazine articles
#unnamed sources