Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. TechCrunch also reported that news publishers will be paid to stream live video via the hub instead of their own websites. No other details of that plan were provided. In addition, the tech news site says there will be a live group videos feature, and users will be able to utilize Facebook's six reaction emojis to express what they think of the livestreams. Marketers will be able to glean stats about how many people watched it live, as well as mine other engagement metrics. The hub clearly represents Facebook taking aim once again at YouTube's general video market share, while its live focus also signifies a new challenge for Twitter-owned Periscope. Mark Zuckerberg, Facebook CEO, announced the move today on his social platform, stating: "Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate, and it's going to create new opportunities for people to come together." Meanwhile, TechCrunch writer Josh Constine posted a YouTube video that shows off some of the hub's features. Continue reading at 'AdWeek'
[ AdWeek | 2016-04-06 00:00:00 UTC ]
News tagged with:
#engagement metrics
#twitter-owned periscope
#mark zuckerberg
#social platform
#feel connected
#big shift
Ms. Pelosi said the company’s decision to leave up manipulated videos of her demonstrated how the social network contributed to Russian manipulation of the 2016 election. Continue reading at The New York Times
[ The New York Times | 2019-05-29 22:22:21 UTC ]
More news stories like this |
Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#publisher content
#engaging content
Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with:
#post germany
#amazon appeared
#fight google
#axel springer
#joined forces
Figures from across the children’s book world have been paying tribute to the “extraordinary” Judith Kerr, following her death at the age of 95. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 21:54:07 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
#book world
#paying tribute
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with:
#online campaigning
Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
#grow abroad
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online version
#nancy pelosi
#jared kushner
#food network
Hachette has published an Ethnicity Pay Gap report, one of only a handful of UK companies to do so. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
More news stories like this |
Figures in the publishing industry have expressed frustration at the latest round of gender pay gap reports, which showed little progress had been made since 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#expressed frustration
#latest round
The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |
Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising. But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data scientists
#emmy nominations
Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this |
The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic arts
#development team
The pilot program is designed to improve the spread of information among local news publishers looking to modernize their businesses. The post How Facebook is spending more to ensure wary publishers rely on it less appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot program
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
#rss feed
#digital publishers
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video strategy
#digital publishers
#important medium
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core focus
#shared interests
#business products
#real world