Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

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Surprising Range: Religion Publishing in Minnesota

The Midwest is home to many religion specialty publishers, across the full spectrum of faiths. Often publishing houses spring up because of the migration of certain ethnic and religious groups to the center of the country, but sometimes the reasons are more serendipitous. Minnesota, for example,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing #full spectrum


How Dan Roth became the most powerful editor in business publishing

When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan roth #business publishing


Bookshops hope super Thursday will help start a new chapter for publishing

Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian

[ The Guardian | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year hit #andrew motion #heston blumenthal #fight back


Facebook admits it screwed up, but its proposed research guidelines are meaningless

Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews

[ Betanews | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong reasons


Frankfurt Book Fair 2014: Onix 3.0: Global Publishing, Global Metadata

Among the challenges technology poses for publishing is the issue of how to handle globalization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing


Religion Update Fall 2014: The Business of Scholarly Publishing

The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholarly publishing #publishing continues #academic presses


So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek

[ AdWeek | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer electronics #sports leagues #tv shows


The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad


Amazon Announces Crowdsourced Publishing Program

There’s a new crowdsourced publishing program from Amazon “which is so new that it doesn’t yet have a launch day, URL, or even a name." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
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Religion Update Fall 2014: SBL’s Publishing Program Evolves

The Society of Biblical Literature has long published books, but on July 1, 2014, the society renamed its publishing program SBL Press, creating a new identity as a scholarly publishing house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biblical literature


An Affluent Affinity: Dutch/German Publishing Relations

Reintje Gianotten of the Dutch Foundation for Literature discusses the symbiotic relationship between German and Dutch publishing and its long history. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #symbiotic relationship #dutch publishing #long history


Google strips down its news service to pacify German publishers

Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget

[ Engadget | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news service #news stories #search giant


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform


Amazon Shares Details on Crowdsourced Publishing Program

In an email to authors, Amazon officials shared more details on its recently announced American Idol-style crowdsourced publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Amazon Publishing Taps Myers

Dominic Myers, previously managing director of Waterstones in the U.K., became head of Amazon Publishing in Europe effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dominic myers #amazon publishing


Denmark’s Schilling Asks Publishing Executives to Dream Big

In its new white paper, Danish publishing consultancy Schilling challenged executives to answer “what should a publishing company built from scratch look like?” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white paper


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


VIDEO: Fry tells 'ugly truth' in new book

The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World

[ BBC World | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ugly truth #award-winning comedian


9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #eadward tree #magazine industry


'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #dive deeper #short videos #video game #cw network #video content #vanity fair