Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

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Barney Added to Diversity Panel

Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity panel #senior editor #young readers


Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek

[ AdWeek | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos


In Afghanistan, Fledgling Publishing Industry Takes First Steps

Post-Taliban, a nascent publishing industry has emerged in Afghanistan, with hundreds of titles being published in Dari, Pashto, Uzbek and English. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Publishing houses are throwing book deals at YouTube 'stars'

Let's say you can't get enough of it'sGrace (above) on YouTube but you're taking a week-long no-tech camping trip soon and aren't excited about missing her wit and charm. Well, host Grace Helbig's book Grace's Guide: The Art of Pretending to Be a... Continue reading at Engadget

[ Engadget | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


Frankfurt Book Fair 2014: Self-Publishing Gains Traction

On Saturday, more than 150,000 members of the public storm the gates of the Frankfurt Book Fair, many dressed in costume. The question these days is: how many of these fans have books in them? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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Licensing Spotlight: Icelandic Publisher Edda Launches U.S. Division

The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing books #book clubs #home territory


Icelandic Publisher Edda Launches U.S. Division

The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing books #book clubs #home territory


Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn conference #cross-platform publishing


New Faces in Frankfurt: Publisher Snapshots from Around the World

What are publishers doing in Namibia, Jordan, Senegal and Indonesia? We interview four publishers at the Frankfurt Book Fair to find out. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Paulo Coelho Tells Publishers "Don't Be Greedy"

At a standing room only session at the Frankfurt Book Fair, bestselling Brazilian author Paula Coelho had a message for publishers: Embrace change. And, lower your ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #standing room #embrace change #ebook prices


Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek

[ AdWeek | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive sign #brand awareness #campaigns running #mobile ads


When a Book is a Stone: The Role of Publishing in Areas of Conflict

At the Frankfurt Book Fair's Weltempfang stage, publishers from Nigeria, Syria, and the Ukraine discussed their experiences publishing in the midst of conflict. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Frankfurt Book Fair 2014: Publishers Urged to Reclaim Copyright Debate

Copyright is "more important than it has ever been," but has the copyright debate been hijacked by anti-copyright forces, including those in the tech sector? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #tech sector


Short Takes: Religion Publishing News Briefs, October 8, 2014

Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #publishers partner


Self-Published Books Topped 450,000 in 2013

Although it comes with a number of caveats, Bowker's newest report on the number of self-published titles rose again in 2013, increasing 16.5%, to 458,564. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #great job #specific product #good place #digital properties #bleacher report #display ads


Frankfurt Book Fair 2014: Betting Big on Publishing’s Future

If you had $10 million to invest in a new publishing business today, with no limitations or obligations, where would you put your money? That's the question put to an opening panel at Frankfurt Book Fair's digital conference, ConTec. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #$10 million #opening panel #digital conference


SESA: A New Publishing Collective from Southeast and South Asia

Malaysian literary agent Linda Tan Lingard has formed an alliance of a half-dozen publishers to show off what the region’s writers have to offer at the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing collective


Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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Surprising Range: Religion Publishing in Minnesota

The Midwest is home to many religion specialty publishers, across the full spectrum of faiths. Often publishing houses spring up because of the migration of certain ethnic and religious groups to the center of the country, but sometimes the reasons are more serendipitous. Minnesota, for example,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishing #full spectrum