Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to driving revenue growth. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform,” Facebook said in its blog post. The announcement was short on details like which apps would receive the ads, and Facebook said it would not release more information. Some users should start seeing the sponsored content on partner mobile properties, however. “The current test is limited to a few advertisers and partners, and we will share more details over the coming months,” Facebook said. Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
News tagged with:
#post today
#important step
#sponsored content
#working directly
#small number
#coming months
A man who says he was defamed on Facebook by a fellow college student filed a lawsuit Friday against the woman in Los Angeles, alleging she falsely accused him of raping her. The plaintiff in the Los Angeles Superior Court lawsuit is identified only as John Doe and the defendant as Jane Roe. He... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook post
#college student
#falsely accused
Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age
[ Advertising Age | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small group
#media partners
#houston chronicle
A long-awaited test to let publishers sell subscriptions through Facebook has been complicated by Apple. The post Publishers are caught in the crossfire of the Facebook-Apple fracas appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
Videos that play automatically have proved highly divisive, but it hasn’t stopped Google, Facebook, Instagram and Twitter experimenting with them. Now YouTube is testing autoplaying videos in its app. Recognizing that not everyone is happy with the idea of videos noisily playing as soon as they... Continue reading at Betanews
[ Betanews | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#play automatically
Culture secretary says internet firms may have legal status changed amid concerns about copyright and extremist materialKaren Bradley, the culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns... Continue reading at The Guardian
[ The Guardian | 2017-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright infringement
#culture secretary
The government wants firms such as Facebook and Twitter to publish annual reports on abuse. Continue reading at BBC News
[ BBC News | 2017-10-11 00:00:00 UTC ]
More news stories like this |
Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter appeared
Patricia Hodgson says she believes sites could be classified as publishers, as businesses face pressure over fake newsThe chairman of the media regulator Ofcom has said she believes internet businesses such as Google and Facebook are publishers, raising the prospect that they could eventually... Continue reading at The Guardian
[ The Guardian | 2017-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political ads
Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white woman
It’s Mark Zuckerberg’s business model that allows Facebook to be manipulated by political activists – no wonder he’s in denial about itOne of my favourite books is The Education of Henry Adams (published in 1918). It’s an extended meditation, written in old age by a scion of one of Boston’s... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#political activists
#favourite books
#extended meditation
Facebook made much ado about bringing on third-party fact-checkers to curb fake news. However, it has faced accusations that the fact-checkers themselves are biased -- allegedly, too many of them skew to the left. And it appears that Facebook wants... Continue reading at Engadget
[ Engadget | 2017-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook aims
#facebook made
The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-06 00:00:00 UTC ]
More news stories like this |
Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
More news stories like this |
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube red
#time yesterday
#online sales
AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv networks
#walking dead
#digital publishers
More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
The day includes two sets of pitch sessions of books for possible film or virtual-reality development, each followed by networking sessions. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
More news stories like this |
If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post turning
#facebook appeared
#hurt publishers
#ripple effects
#media industries