Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to driving revenue growth. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform,” Facebook said in its blog post. The announcement was short on details like which apps would receive the ads, and Facebook said it would not release more information. Some users should start seeing the sponsored content on partner mobile properties, however. “The current test is limited to a few advertisers and partners, and we will share more details over the coming months,” Facebook said. Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek
[ AdWeek | 2017-12-15 00:00:00 UTC ]
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Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Tuesday is an augmented reality kind of day at Facebook. The social network announced that the AR Studio it introduced at F8 in April is now available to all third parties. At launch, AR Studio was made available to more than 2,000 brands, publishers and artists, enabling them to create and... Continue reading at AdWeek
[ AdWeek | 2017-12-12 00:00:00 UTC ]
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Facebook has been publicly searching for a solution to harassment, hate speech and bullying on the site for years -- and at the same time, less publicly, the company has been honing its internal approach to these subjects. Today, Facebook published i... Continue reading at Engadget
[ Engadget | 2017-12-09 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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Magazine dubbed ‘serial misinformer’ becomes first explicitly partisan organization to aid in task, fueling concerns over rightwing influence at siteA conservative news organization has been approved to partner with Facebook to fact-check false news, drawing criticisms that the social media... Continue reading at The Guardian
[ The Guardian | 2017-12-07 00:00:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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Internet giants may be trying to make nice with publishers, but that's not completely reassuring to Australian regulators. The country's Competition and Consumer Commission (ACCC) is investigating Facebook, Google and other "digital platform provide... Continue reading at Engadget
[ Engadget | 2017-12-04 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Games publisher CoolGames launched Tetris on Instant Games, Facebook's HTML5 cross-platform gaming service that allows users to play asynchronous games with their friends on News Feed and Messenger. Developed by CoolGames' in-house studio, Tetris for Instant Games challenges players to earn as... Continue reading at AdWeek
[ AdWeek | 2017-12-01 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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The Minnesota city that employed a police officer who fatally shot black motorist Philando Castile during a traffic stop last year has reached a settlement with Castile's girlfriend and her daughter, who were in the car with him when he was killed. The St. Anthony City Council voted Tuesday night... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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As other viral publishers succumb to Facebook's algorithm changes, Bored Panda thrives with a mix of photos, animal stories, and funny lists. Continue reading at Wired
[ Wired | 2017-11-28 00:00:00 UTC ]
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Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can... Continue reading at Advertising Age
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Achieve the gold standard in penetration testing with Kali using this great ebook, now in its third edition! Kali Linux is a comprehensive penetration testing platform with advanced tools to identify, detect, and exploit the vulnerabilities uncovered in the target network environment. SEE ALSO:... Continue reading at Betanews
[ Betanews | 2017-11-17 00:00:00 UTC ]
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