Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to driving revenue growth. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform,” Facebook said in its blog post. The announcement was short on details like which apps would receive the ads, and Facebook said it would not release more information. Some users should start seeing the sponsored content on partner mobile properties, however. “The current test is limited to a few advertisers and partners, and we will share more details over the coming months,” Facebook said. Continue reading at 'AdWeek'

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

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[ Digiday | 2021-08-12 04:01:00 UTC ]
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Christians Test Their Spiritual Personality

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[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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[ Digiday | 2021-08-03 04:01:00 UTC ]
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[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

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[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

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[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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Networking is not a dirty word

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[ The Bookseller | 2021-06-25 11:13:28 UTC ]
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[ Digiday | 2021-06-25 04:01:00 UTC ]
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WhatsApp: Facebook-owned app goes to court over India privacy rules

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[ BBC World | 2021-05-26 10:59:05 UTC ]
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Hachette UK’s Accessibility Network partners with Mencap

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[ The Bookseller | 2021-05-21 01:30:57 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

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[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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[ Digiday | 2021-04-26 04:01:00 UTC ]
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[ The Bookseller | 2021-04-17 23:20:44 UTC ]
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[ The New York Times | 2021-04-16 22:14:05 UTC ]
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[ ABC News | 2021-04-13 20:52:43 UTC ]
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[ The New York Times | 2021-03-16 18:21:40 UTC ]
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