Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those videos.The social network is testing a new “suggested videos” feature in its news feed, which will see videos from partner publishers and creators recommended to Facebook users, with advertisements running in between them. Related: Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #make money #4bn times #partner publishers

Other Publishing stories related to: 'Facebook steps up competition with YouTube with ad-supported videos'


Facebook's daily news video section may arrive this summer

Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget

[ Engadget | 2018-03-13 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook made #bold move #digital publishers


News UK to advertisers: Run your Facebook ads on our sites

"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #news uk


Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest advertisers #social sites #silicon valley


Facebook bans ads for cryptocurrencies and ICOs

Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews

[ Betanews | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #gdpr laws


Why You Should Be Prepared for Facebook Ad Prices to Rise

Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek

[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Digiday Research: Are publishers making money from Facebook video?

Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #facebook video #monetizing content


With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Facebook shares tumble after changes to its News Feed that could shrink ad revenue

Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook shares #making major


Publishers are treating Facebook Watch like YouTube

Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #youtube appeared #make shows #real estate


How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek

[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #facebook details #reach audiences #ad partners #cyber monday


Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages

Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager... Continue reading at AdWeek

[ AdWeek | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post videos #larger publishers


Facebook plans to stop paying publishers to make news feed videos

According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
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Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian

[ The Guardian | 2017-12-12 00:00:00 UTC ]
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Translating Facebook's New Ad Policy Manifesto

Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age

[ Advertising Age | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad principles #mission statement #people connect #meaningful ways


Facebook Restates Its Ad Principles To Try To Show You It’s Not Creepy

The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company

[ Fast Company | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #ad principles #ad products


Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video

European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #digiday research #european publishers


Publishers Now Have a Monetization Tab to Turn Facebook Instant Articles Ads On or Off

Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek

[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enabling publishers


‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds. The post ‘Facebook views are a vanity metric’: Overheard at the Digiday Video Anywhere Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday video #video publishers


Signs that Facebook food videos are losing their luster

The food video format that launched successful publishing brands like Tasty is no longer new, forcing publishers to look for new revenue sources. The post Signs that Facebook food videos are losing their luster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forcing publishers #revenue sources