Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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McGraw-Hill has signed an agreement to sell its education business, McGraw-Hill Education, to investment firm Apollo Global Management for $2.5 billion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Australia's Bookworld has guaranteed that it will beat Amazon and other online competitors' prices by 10%. But are they risking losing too much profit? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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Amazon lowered the price of its Japanese Kindle Paperwhite to 100 dollars, matching the price of the recently announced Kobo Glo, while Sony's ebookstore is again on iOS. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Amazon Prime's trifecta of two-day shipping, instant media streaming and monthly Kindle book rentals just became a little more consumer friendly at a slightly higher price. As a Hacking Netflix reader recently noticed, Amazon is now inviting users to buy into Prime for $7.99 a month, bringing... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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EU regulators will next month accept an offer by Apple and four publishers to end the antitrust... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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Bloomsbury has seen its turnover increase in the six month period ending August 31st 2012, but... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Amazon will offer partial refunds to customers who bought ebooks between April 2010 and May 2012 a result of the settlement in a price-fixing case between publishers and the attorneys general of most U.S. states. The retailer is notifying eligible customers by email. Compensation ranges from... Continue reading at PC World
[ PC World | 2012-10-15 00:00:00 UTC ]
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Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD
[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews
[ Betanews | 2012-10-14 00:00:00 UTC ]
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Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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