Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with:
#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant change
#academic publishing
Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget
[ Engadget | 2013-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eligible books
#list --
#comments section
Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#companies announced
#advance publications
You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york observer
#group called
#living history
On August 22, 2012, 13 days before Quebecers went to the polls in one of the most hotly contested provincial elections of the past two decades, Quebec’s book industry launched its One Price for Books campaign (noslivresàjusteprix.com). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this |
Macmillan Children's Books has appointed Alyx Price [left] to the role of communications... Continue reading at The Bookseller
[ The Bookseller | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leave scholastic
#macmillan children
Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
#watershed moment
#george lossius
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zenith media
#content creation
#due respect
#signs point
#online survey
The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
More news stories like this |
Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#three-year high
Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic corporation
#cost savings
The consumer ebook market was worth more than £90m in the first 10 months of 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-books grow
#low prices
Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |
The Justice Department said today it had reached a settlement with Penguin Group (USA), one of six companies it had accused of conspiring to raise prices of ebooks. The agreement, if approved by the court, would leave only two companies -- Apple and Macmillan -- facing the lawsuit, due to go to... Continue reading at AllThingsD
[ AllThingsD | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#justice department
#e-book pricing
#raise prices
#simon schuster
The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#major publishers
#most-favored nation
#lagardere sca
#hachette livre
#striking deals
#favored nation
Employees at book publisher Random House are getting a little something extra in their fishnet Christmas stockings this year, a $5,000 bonus. The bonus, which will be the same for top editors as their secretaries, follows a particularly good year for the publishing house in... Continue reading at ABC News
[ ABC News | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good year
#random house
#top editors
Random House US employees will all be receiving a $5,000 bonus this year due to the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#year due
Amazon only offers the lowest price on its top 20 print bestsellers, with lower-ranked titles... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lowest price
Installed at the Monkey’s Paw bookstore in Toronto, the Biblio-Mat offers book lovers a little randomness for their next read. A Toronto bookstore has come up with a creative way to add value to old, discount books that otherwise may clutter its storage: an antique-seeming “book dispenser”... Continue reading at Fast Company
[ Fast Company | 2012-12-04 00:00:00 UTC ]
More news stories like this |
German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie authors