Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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The Justice Department’s ebook price fixing trial – alleging that Apple conspired to raise ebook prices – is scheduled to end this week. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
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Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
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A price war has been sparked on e-reading devices as the summer holiday season begins, with many... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD
[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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Gannett, best known as the newspaper publisher behind USA Today, is making a big bet on TV: It is paying $1.5 billion, and taking on $715 million in debt, to acquire local station owner Belo Corp. If the deal gets regulatory approval, Gannett will nearly double its portfolio of TV stations from... Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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WH Smith has reported a total like-for-like sales decrease of 5% in the last quarter but said its... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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A move by academic publisher Cengage Learning to implement a new global pricing structure for... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Barnes & Noble's Nook Store has offered short-form works much like those we've seen from Amazon's Kindle Shorts section, but they haven't really been a highlight. The company's new Nook Snaps program may give those quick reads their time to shine, however. The effort will see Barnes &... Continue reading at Engadget
[ Engadget | 2013-06-07 00:00:00 UTC ]
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BookExpo America's Middle Grade Buzz Books panels previewed five titles editors are most excited about publishing this fall. Expect them to get a big push in bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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Tthe US Department of Justice's suit against Apple alleging ebook price-fixing goes to trial on June 3 in Manhattan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-04 00:00:00 UTC ]
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NEW YORK -- Apple and major publishers conspired in a scheme to fix prices on ebooks, costing consumers hundreds of millions of dollars, a U.S. Justice Department attorney argued during the first day of a marquee antitrust trial. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-04 00:00:00 UTC ]
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The Justice Department will lay out in a civil antitrust trial its accusations that Apple masterminded a cartel with publishers to raise ebook prices.For a company that beat down prices of online music, Apple Inc. finds itself in the odd situation of defending itself against government claims... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-01 00:00:00 UTC ]
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Kobo has announced a rise in e-reader sales of 145% year-on-year in the first quarter of 2013,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-28 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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The US has evidence that will show Apple participated in a conspiracy to raise the prices of ebooks, the judge overseeing the government's civil antitrust case against the company says. Continue reading at Stuff
[ Stuff | 2013-05-27 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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Alma Books is launching a new series of low-priced classics, and will be the first publisher in... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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