Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with:
#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
Could limiting the period for fixed book prices give a needed boost to backlist sales by allowing retailers to discount after the initial buying frenzy is over? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#needed boost
#backlist sales
Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight piracy
#shrinking sales
#online piracy
The newspaper industry was hit with more bad news mid-week, as the Cleveland Plain Dealer made deep cuts to its newsroom, and several newspaper publishers reported more revenue declines. The Plain Dealer, owned by Advance Publications, delivered ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper industry
#advance publications
Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pilot program
#mobile apps
#targeting capabilities
#valuable audience
Overstock.com is offering 'tens of thousands' of books at '10 percent off Amazon's book prices.' Now Amazon has reduced the prices of many of its bestsellers by as much as 50 to 65 percent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prices
#price war
LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#las vegas
It’s not news that mobile has become a strategic imperative for publishers. Smartphone ownership has now crossed the 50-percent mark in the U.S., according to the Pew Research Center, while mobile users are reporting significantly higher content consumption levels across the board. But... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile users
Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine group
#digital advertising
#continued success
While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announces
#play store
#normal price
FRANKFURT, July 25 (Reuters) - Publisher Axel Springer struck a 920 million euro ($1.22 billion) deal to sell some of Germany's best-known newspapers and magazines, severing its oldest roots in order to intensify its focus on digital media. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-25 00:00:00 UTC ]
More news stories like this |
Sales of J K Rowling's pseudonymous novel, The Cuckoo's Calling (Little, Brown), rocketed... Continue reading at The Bookseller
[ The Bookseller | 2013-07-23 00:00:00 UTC ]
More news stories like this |
The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company
[ Fast Company | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone app
#mark zuckerberg
#months ago
#bear fruit
#video advertising
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full day
#apple conspired
Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |
US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
More news stories like this |
A federal judge today ruled that Apple is guilty of violating antitrust law by conspiring with major publishers to raise ebook prices. Continue reading at Wired
[ Wired | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
A judge has just ruled that Apple is guilty of conspiring to raise ebook prices. The federal antitrust suit against Apple over ebook pricing has come to a conclusion: The judge has decided that Apple conspired with five major book publishers to artificially push prices up. Apple denied the... Continue reading at Fast Company
[ Fast Company | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple conspired
#apple denied
#ebook market
#ebook pricing
NEW YORK -- Apple Inc. conspired to raise the prices of ebooks, a judge ruled Wednesday morning, after a trial in which the Department of Justice accused the technology giant of aggressively pressuring publishers to raise prices and weaken Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise prices
#technology giant
A federal judge in America has ruled that Apple conspired to raise the retail prices of ebooks,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal judge
#apple conspired
#retail prices