Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Tim Cooper, commercial director of Harlequin, has spoken out over the inclusion of one of the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Shadow culture minister Dan Jarvis has accused his government opposite Ed Vaizey of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
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A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews
[ Betanews | 2012-07-20 00:00:00 UTC ]
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Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
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Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget
[ Engadget | 2012-06-23 00:00:00 UTC ]
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E L James' Fifty Shades of Grey (Arrow) has smashed the weekly sales record for a... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Further evidence of the rise of digital and the decline of print comes from the US where,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Reed Exhibitions, organiser of the London Book Fair, is not anticipating changing the traditional... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost... Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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Reed Exhibitions, organisers of the London Book Fair, is trialling a new kind of pricing... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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In response to a Justice Department lawsuit, the two book publishers denied any price fixing for ebooks and accuse Amazon of engaging in anticompetitive behavior. Continue reading at The New York Times
[ The New York Times | 2012-05-31 00:00:00 UTC ]
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