Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook

Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-02 00:00:00 UTC ]
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Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buy ads #place ads #tv studios #reality show #video service #started testing #premium content


Facebook says 50 million user accounts have been affected by a security breach

Nearly 50 million Facebook accounts have been affected by a security breach that enabled hackers to take over users’ accounts, the social media giant announced Friday. The new breach comes as Facebook strives to convince its more than 2 billion users that it can be trusted. It is grappling with... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-29 00:00:00 UTC ]
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Facebook shares more details about its massive security breach -- after blocking people from sharing news about it

The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews

[ Betanews | 2018-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #large numbers #sharing news #facebook users #facebook shares


How publishers inflate audience numbers

One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-26 00:00:00 UTC ]
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BookNet Survey Finds Facebook is Favorite in Canada

Facebook is the top social media platform used by book buyers in Canada, according to a new report on social media use by book buyers from BookNet Canada. YouTube is second. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book buyers #booknet canada


Founders of Instagram say they're leaving Facebook Inc.

The founders of Instagram announced in a surprise move Monday that they were leaving Facebook Inc. Kevin Systrom and Mike Krieger said they were “ready for their next chapter” and said they were grateful for the six years they spent at Facebook, which acquired the photo sharing app for $1... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$1 billion #kevin systrom #leaving facebook #instagram announced


Bloomsbury reveals 40-year history of the Labour Party

Bloomsbury Reader is publishing a new book by David Kogan about battles for supremacy within the Labour Party, coinciding with the opening of the Labour Party annual conference this weekend in Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #labour party


Former content moderator files lawsuit against Facebook, claims the job gave her PTSD

A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek

[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetization options #produce revenue #app users #ad breaks


Audible comes to the Apple Watch

Apple's latest Watch Series 4 has enough power to free you from your phone, but apart from music, there aren't a ton of entertainment options. Now, Audible's audiobook app has come to the watchOS 5, letting you listen to books directly from your wris... Continue reading at Engadget

[ Engadget | 2018-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books directly #audiobook app #apple watch


Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad dollars #audience data


Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
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FT/McKinsey reveal 'varied' shortlist for £30k Business Book of the Year

Penguin Random House and Pan Macmillan dominate the six-strong shortlist for the £30,000 Financial Times/McKinsey Business Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #six-strong shortlist


Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
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Canadian Publishing 2018: Simon Fraser Finds Partnership in Practice

Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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PW Star Watch 2018 Superstars: Francesca Cavallo and Elena Favilli

Francesca Cavallo and Elena Favilli, creators of 'Good Night Stories for Rebel Girls,' were named PW Star Watch Superstars at a party at Marquee New York in Manhattan on September 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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Frankfurt-Bound: ‘Rebel Girls’ Cavallo and Favilli Named PW Star Watch 2018 ‘Superstars’

Praised for 'heralding a "rebellious" new generation through their work,' Timbuktu Labs' Francesca Cavallo and Elena Favilli share this year's highest PW Star Watch honor–and trip to Frankfurter Buchmesse. The post Frankfurt-Bound: ‘Rebel Girls’ Cavallo and Favilli Named PW Star Watch 2018... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-13 00:00:00 UTC ]
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Facebook ‘Better Prepared’ to Fight Election Interference, Mark Zuckerberg Says

Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times

[ The New York Times | 2018-09-13 00:00:00 UTC ]
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Wednesday Wake-Up Call: Gawker's rebirth, Facebook's new video series and other news

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age

[ Advertising Age | 2018-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bryan goldberg #gossip site #alexa app #alexa device #audio version #daily roundup #video series