Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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The Diagram Prize 2018 shortlist revealed

An academic treatise on dung, a how-to guide of acupuncture for horses and the first-ever German language entry are among the six books in the running for the 40th edition of The Bookseller's Diagram Prize for the Oddest Book Title of the Year.  Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #diagram prize #academic treatise


Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global head #machine learning


Facebook carried ads from mysterious pro-Brexit group for months

While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget

[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sport committee #fake news #making strides


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Murder suspect arrested after streaming police chase on Facebook Live

A Moreno Valley man wanted by police in connection with a double homicide in Nevada and a shooting in Southern California was arrested Wednesday after a chase and shootout with deputies that he livestreamed on Facebook. San Bernardino County sheriff’s deputies arrived at the scene of a shooting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #southern california #facebook live


Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute content #publishers pay #publishers rely #digiday found #digiday research


Facebook cracks down on ‘dark ads’ by British political groups

Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian

[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brexit referendum #restore trust


Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #size fits


Facebook purged over 800 accounts and pages pushing political messages for profit

Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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Hearst Mags Reveals Major Editorial and Business-Side Changes | People on the Move

[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com,  as editor-in-chief of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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Recycling an old scam: Facebook book exchange chain letter rip-off returns

Another day, another scam doing the rounds on Facebook - although this time, this one is being recycled.  Continue reading at Stuff

[ Stuff | 2018-10-11 00:00:00 UTC ]
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BA reveals its diversity grant winners

Independent bookshops in Newcastle, London, Edinburgh and Bedford are among 15 named in the first tranche of shops set to receive funding to help them engage with under-represented communities. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Unilad: Facebook viral publisher goes into administration

Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian

[ The Guardian | 2018-10-04 00:00:00 UTC ]
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Scott Galloway: Amazon is 'beating up' on Google, Facebook and Apple

Scott Galloway's book "The Four" is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other business on the planet. But he's mulling a sequel, because he now thinks the first three need to fear the fourth."Amazon is beating up on the other three... Continue reading at Advertising Age

[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Bookseller's EdTech Conference keynotes revealed

Two experts in education, artificial intelligence and new technologies will give keynote speeches for The Bookseller's EdTech Conference, held as part of FutureBook Live 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Informa Engage’s Tricia Syed on How to Grow and Improve Your Events

With over two decades of experience in working with audience engagement across marketing, publishing, and events, Tricia Syed, VP of digital marketing, campaign marketing strategy and execution, has learned how to find the right formula for Informa Engage's brands to generate engagement and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Facebook data breach: 4 simple steps to stay safer right now

Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company

[ Fast Company | 2018-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #published content #data breaches