Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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While children colored Bluey pages and adults geeked out over the latest Marvel and DC announcements, there were indications of a growing middle ground of titles for all ages at last month’s Comic-Con International in San Diego. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
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Michel and Ruth Moushabeck have transferred ownership of Interlink Publishing to their three daughters and son-in-law. The company, founded in 1987, describes itself as the only Palestinian-owned publisher in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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We pay tribute to the authors, illustrators, and publishing professionals we have lost so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Spotify will now offer more than 1,000 audiobooks from some 100 publishers distributed by Ingram Content Group, including Europa Editions, Milkweed Editions, G&D Media, Bard Press, and New Society Publishers, among others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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At Restless Books, Black Lawrence Press, and Academic Studies Press, first-generation American editors want to hear from writers with cross-cultural stories to tell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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MCD Books is one of a few U.S. publishers to strike out on its own with a Spanish edition of one of its adult titles—Héctor Tobar’s 'Our Migrant Souls,' an inquiry into Latino identity. The somewhat novel approach to translation may soon be the norm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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Vivendi has updated its plans to separate into three entities. One of these would be the newly named company, Louis Hachette Group, which includes Vivendi’s 63.5% majority stake in Lagardère, the parent company of Hachette Livre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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The former NFL quarterback turned civil rights activist, who founded his own publishing company in 2020, has launched Lumi, an AI-based platform providing authors and other creatives with another alternative to traditional publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-25 04:00:00 UTC ]
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A 7.7% sales increase at the recently restructured Hachette Book Group was a key contributor to a 5% rise in revenue at Lagardère Publishing in the first six months of 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Sable Yong’s debut book comes with some unusual marketing merchandise—a perfume to match. Sable Yong always wanted to make a perfume. She calls herself a “frag-head,” having previously written about fragrances for Allure and hosting the podcast Smell Ya Later with Tynan Sinks. Still, producing... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:00:00 UTC ]
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Son of one of the founders of Harcourt Brace Jovanovich, the scion carved out his own publishing career, leading three of the country's largest educational publishers over a 32-year span. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-22 04:00:00 UTC ]
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Holman launched Orbit, Hachette Book Group's SFF division, in 2007, publishing such authors as N.K. Jemison and Andrzej Sapkowski. In his new role, he will continue to report to HBG CEO David Shelley, who said the division is currently having its "most successful period ever" following "two... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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Increases in adult nonfiction and children's fiction sales contributed to strong numbers in May's StatShot report on the US book market. The post AAP StatShot: US Trade Publishing Up 16.5 Percent in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-18 19:44:56 UTC ]
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The 14th Sharjah Publishers Conference opens its registration for November's staging ahead of Sharjah's International Book Fair. The post UAE: Registration Opens for the 2024 Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-18 12:31:13 UTC ]
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As a bridge-builder between Arabic and international publishing, the Sheikh Zayed Book Award offers categories for both international and Arabic submissions. (Sponsored) The post Sheikh Zayed Book Award Invites Submissions from International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-17 00:21:20 UTC ]
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The company, which is headquartered in Miramar, Florida, and focuses exclusively on Christian titles, has seen significant growth in the U.S. market over the past quarter-century, with the U.S. now accounting for 52% of its total business, a testament to the growing Spanish-speaking population... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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