Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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English-language publishers face unique challenges, and enjoy distinct advantages, in Francophone Quebec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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In her new role at the top of Simon & Schuster Canada, Nicole Winstanley wants to create a culture of inclusion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Publishers in Canada hope changes at Indigo will revitalize the Canadian market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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The inaugural Asian American Bookcon, to be held on September 27, will bring together three dozen authors for a day of presentations, signings, and a party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
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Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
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Through this new partnership, authors submitting manuscripts to Springer Nature can share code and data through Code Ocean. The post Academic Publishing: Springer Nature and Code Ocean Extend a Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-23 18:31:45 UTC ]
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West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York
[ Crains New York | 2024-09-20 18:17:38 UTC ]
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Government data indicates that, in 1997, there were 91,100 traditional publishing jobs in the United States. As of last year, there were 54,822. Have those jobs moved to new parts of the industry—or vanished altogether? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The International Publishers Association will name the winner of its second Innovation in Publishing Award at its 34th congress. The post IPA Announces Its 2024 Publishing Innovation Award Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-19 19:47:02 UTC ]
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According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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Myself and Other Animals draws on an unfinished memoir and a book from a trip to Australia in 1969, and will coincide with what would have been the author’s 100th birthdayA final posthumous work of autobiography by Gerald Durrell is set to come out at the end of the year, publisher Penguin... Continue reading at The Guardian
[ The Guardian | 2024-09-18 14:36:23 UTC ]
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The suit accuses six major publishers of establishing a cartel through its international trade association, STM, and using the peer review process to "unlawfully divert billions of taxpayer dollars every year from science to the Publisher Defendants.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-18 04:00:00 UTC ]
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The PublisHer international network for women in the book business announces a first North American meeting for late this month. The post PublisHer Plans Its First North American Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-17 22:05:13 UTC ]
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On Saturdays in late ’90s, my father, a taxi driver, would pool his tips for the week and take me, a child too precocious for his own good, to a local bookstore in search of my next read. Together, we silently wandered the store, picking up paperbacks and inspecting their pages. On shelves that... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-17 08:55:21 UTC ]
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Fran Greenman-Schmitz joins the the storied 50-year-old Jewish house with a singular focus: to see more proudly Jewish books in the marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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The Italian publishers association and six sister agencies call for an overhaul of Italy's sharply changed '18App' culture voucher. The post Italy’s Publishers Demand a Culture Voucher Relaunch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-16 16:34:47 UTC ]
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Plus: Meta’s AI scrapes the UK, Google digitizes your passport, Chrome syncs your tabs everywhere, and (have you heard?) Apple announces some new iPhones. Continue reading at Wired
[ Wired | 2024-09-14 14:30:00 UTC ]
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