Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
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Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature
[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Continue reading at Digiday
[ Digiday | 2024-08-15 04:01:00 UTC ]
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Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
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A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
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The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget
[ Engadget | 2024-08-14 19:50:55 UTC ]
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The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News
[ ABC News | 2024-08-08 14:54:47 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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