Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices. Publishers should welcome the tweaks. Some have complained that Facebook's original policies made it difficult to get as much revenue as they could from simply publishing articles on their proprietary websites. According to Facebook, publishers earn 100 percent of revenue from ads they sell or a smaller percentage if they choose to tap into the Facebook Audience Network platform. In addition to more ad-focused updates, Facebook will now let publishers manually control the links to editorial content on their own websites which will open on the mobile Web rather than in Facebook's iPhone or Android apps. While all iPhone users have been able to access Instant Articles since October, the feature is still being rolled out to Android users. The changes come as Facebook, which began testing Instant Articles in May, works to better accommodate the more than 100 publishers running stories on a daily basis. The feature seems to... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-10 00:00:00 UTC ]
News tagged with: #starting today #smaller percentage #editorial content #mobile web #android apps #android users #daily basis

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International Audiobook Publishers See More Growth Ahead

The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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Algonquin Publisher Betsy Gleick, Other Staff Laid Off in HBG's Workman Reorg

The layoffs of Gleick, associate publisher Michael McKenzie, and "other staff" constitute what Little, Brown president and publisher Sally Kim called "the final part of the Workman reorganization." The Algonquin imprint was moved into Little, Brown in July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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How to Make Reading Fun Again

We surveyed authors, editors, and booksellers on the current state of middle grade reading and what might bring readers back to books as a source of fun. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Big Publishers Saw Earnings Rebound in the First Half of 2024

Cost cuts and higher sales led to rises in profits at HarperCollins, Lagardère Publishing, and Penguin Random House in the first half of this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Page Street Makes First Foray into Adult Fiction with Horror Line

A new line of horror titles from the Salem, Mass.–based Page Street Publishing, set to launch in spring 2025 under the stewardship of editor Alexandra Murphy, will mark the publisher's first adult fiction program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Lee Jarit Named Global Head of Publisher and Partner Relations at Audible

Jarit has been promoted from head of ACX and North America publisher partnerships to global head of publisher and partner relations at Audible, overseeing the audio company’s global acquisitions strategy through its Audiobook Creation Exchange. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Sean Manning Promoted to Publisher of Simon & Schuster Imprint

Manning joined S&S's flagship imprint in 2016 and was named VP and executive editor in 2022. He succeeds S&S CEO Jonathan Karp, who has held down the role since the 2022 departure of Dana Canedy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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How 10 Days Off-Roading in Mexico Helped Me Navigate A Shifting Publishing Landscape

Except for a brief period, a few years ago. My wheels had finally found the ruts of a writer’s path: I had a viral essay and New York Times bylines. I had kneeled before Poets & Writers with a writing book and been tapped by their sword on my shoulder, included on their Best Books […] The... Continue reading at Electric Literature

[ Electric Literature | 2024-09-03 11:10:00 UTC ]
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After a 10-year Hiatus, Englewood Review of Books Relaunches its Book Publishing Arm

The Englewood Review of Books (ERB), the online review publication started in 2008, has announced that it will restart its book publishing program, thanks in part to a grant from the Lily Endowment. “We wanted to think differently about how we are prepared to contribute to the larger work,” said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Lerner Publishing Buys Sundance Newbridge

Lerner Publishing Group has acquired the supplemental literacy solutions company Sundance Newbridge Publishing from Globe Pequot Publishing. The acquisition adds about 3,600 titles to the Lerner Pre-K–8 catalog. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Leonard Riggio, 83, Dies; Founded Barnes & Noble and Upended Publishing

He pioneered the bookstore-as-superstore, a retail behemoth that dominated the industry before Amazon overtook it with its online reach. Continue reading at The New York Times

[ The New York Times | 2024-08-30 23:05:12 UTC ]
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Major publishers sue Florida over ‘unconstitutional’ school book ban

Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian

[ The Guardian | 2024-08-30 17:40:29 UTC ]
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Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot

[ Book Riot | 2024-08-29 16:33:25 UTC ]
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Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
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Making peace with Spock: Adam Nimoy on reconciling with his famous father

Adam Nimoy, son of Leonard, has published a memoir that centers on the distance he felt from his father and the quest for reconciliation. We talk with Adam ahead of a double screening and talkback in Los Angeles this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-08-28 19:48:37 UTC ]
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15 open-source apps that make any Windows PC better — for free

One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World

[ PC World | 2024-08-27 10:30:00 UTC ]
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Vault Books to Publish Print Editions of Aethon Books’ LitRPG Titles

Vault Books has announced an expansion of its collaboration with Aethon Books, and will publish a selection of Aethon's popular LitRPG webcomics in print as illustrated light novel adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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Martha Baillie on the Ethics of Making Literature From a Loved One’s Suffering

In all of Martha Baillie’s books you can feel her sister. Her words offer a portal to the multiplistic experiences of existence—to understand better how cut off we can be from each other and where true connection flickers too. This year, Baillie’s memoir There is No Blue was published by Granta... Continue reading at Electric Literature

[ Electric Literature | 2024-08-23 11:00:00 UTC ]
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IBPA and EveryLibrary Make a Play for the Freedom to Read

We Are Stronger Than Censorship is a new program aiming to supply diverse books to young readers, which has begun fundraising and bringing partners on board ahead of a September 9 launch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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The American Booksellers Association Is Publishing a Handbook for Fighting Book Bans

The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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