Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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#app report
Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Penguin Random House UK has launched My Independent Bookshop - a consumer book recommendation... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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#facebook launched
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Author Jason Hewitt treated his guests to an unusual “immersive theatre” launch for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her “wildest dreams.” For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Humanoids, the famed French comics house now based in Los Angeles, has released the Humanoids Comics app for iOS and Android. The app offers retail access to more than 60 Humanoids titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-03-27 00:00:00 UTC ]
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Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
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#ad spend
Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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#native apps
For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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