Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-18 00:00:00 UTC ]
News tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

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PRH U.K. Launches Reader Recommendation Platform

My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshop #virtual bookstore #favorite reads


PRH launches My Independent Bookshop

Penguin Random House UK has launched My Independent Bookshop - a consumer book recommendation... Continue reading at The Bookseller

[ The Bookseller | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh launches #independent bookshop


MediaMashup 2014: Facebook’s New Rules for Engagement

New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #content publishers #driving revenue


Aperture Launches the Photography Workshop Series

Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photography book #magazine publisher


Interactive theatre launch for Hewitt

Author Jason Hewitt treated his guests to an unusual “immersive theatre” launch for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-03 00:00:00 UTC ]
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William Morrow Finds Sleeper Hit in ‘Orphan Train’

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her “wildest dreams.” For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lofty number #orphan train #sixty thousand #newest book #wildest dreams #midlist author


How You Will Find Your Next Job On Twitter

Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story     Continue reading at Fast Company

[ Fast Company | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share content #book deals #popular tweets


Humanoids Debuts Comics App for Apple and Android

Humanoids, the famed French comics house now based in Los Angeles, has released the Humanoids Comics app for iOS and Android. The app offers retail access to more than 60 Humanoids titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies


Content Aggregator Apps and Publishers: A Complicated Dynamic (Infographic)

Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native apps


Igloo launches education list

Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #igloo books


Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend


LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program


Kindle v Glass, apps v text: the complicated future of books | Antony Loewenstein

Antony Loewenstein: Is the future an interactive novel read on a Google Glass? One thing's for certain: the transformation of the written word is one of the defining issues of our ageAntony Loewenstein Continue reading at The Guardian

[ The Guardian | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass #written word


With 'Orphan Train,' Author Finds Bestsellerdom Fifth Time Around

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lofty number #orphan train #sixty thousand #newest book #wildest dreams #midlist author


What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf


Ciudad de Libros/Open Road Español Launches

The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital positions #driving traffic


Boom or Bust with Facebook

Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
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