Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-18 00:00:00 UTC ]
News tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

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Spanfeller Media Group Launches TV Series

With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television series #television producer #digital presence #daily meal


'Joy of Cooking' App Unveiled

Scribner, which publishes the iconic cookbook "The Joy of Cooking," has gone digital with the title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america


New Mary Book Launches for Mother's Day

On May 3 at St. Mary’s Bookstore and Church Supply in Nashville, Tenn., Franciscan Media author Julie Dortch Cragon, whose new book, "Visiting Mary: Her U.S. Shrines and Their Graces," is out for Mother's Day, signed books for some 100 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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App Report: Look & Cook

Israel meets the Amazon (or Amazon.com, anyway) in Kinetic Art's new 'Look & Cook' app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app report


Retailers Finding Space for Diverse Range of Titles

When shelf space abounded at bricks-and-mortar locations, it was not uncommon for booksellers to stock political books that matched their own ideological leanings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse range #bricks-and-mortar locations


ChiZine Launches Teen Imprint

Growing on the dark side: Chizine launches YA imprint, an ebook only line and looks ahead to more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dark side


Hodder Children’s launches e-only sci-fi classics list

Hodder Children’s Books plans to reach new audiences with HodderSilver, a digital-only list... Continue reading at The Bookseller

[ The Bookseller | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children


Thrillbent 3.0 Debuts Subscription, iPad App

Thrillbent, the digital comics platform launched by comics writers Mark Waid and John Rogers, has been upgraded to Thrillbent 3.0, introducing a new subscription plan for $3.99 per month as well as an integrated iPad app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #john rogers #subscription plan


Sceptre launches dedicated Bone Clocks website

Sceptre today kicks off its publicity campaign for David Mitchell’s new novel The Bone... Continue reading at The Bookseller

[ The Bookseller | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity campaign #david mitchell


PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier


Robb Report Launches Health & Wellness Quarterly

Robb Report, the luxury lifestyle brand serving ultra-affluent connoisseurs with a slew of publications and digital portals, is launching a new magazine this spring focused on health and wellness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robb report


This Week in Children's Apps: April 17, 2014

This week in children's apps, we feature an update of a classic app for Easter, and another that takes a trip through the human body with the Cat in the Hat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic app #human body


Reading Agency survey finds 63% of men rarely read

Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


App Report: Craft Cocktail

With a slick design, gorgeous photography, and – most importantly – delicious drink recipes, Craft Cocktail raises the bar on mixology apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app report


FarFaria App Offers kids’ Stories for $3.99 Per Month

Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription app


This Week in Children's Apps: April 10, 2014

This week in children's apps, we feature educational apps reviewed and approved by experts at the Smithsonian. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Multi-million-pound digital learning launch for Blackwell's

Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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Sequential App Adds Top Shelf Graphic Novels

Sequential, the digital comics storefront app focused on literary graphic novels, is adding a selection of Top Shelf graphic novels for purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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