Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek
[ AdWeek | 2014-05-30 00:00:00 UTC ]
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Taking its name from the printing term, fore edge— which refers to the part of a book that faces inward when the book is shelved, opposite the spine—a new imprint for national trade titles from University Press of New England is launching. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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As the daughter of Louis Borders, who cofounded Borders Books with his brother Tom in Ann Arbor, Mich., Christine Borders Bronstein always knew she had books in her blood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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The National Literacy Trust (NLT) and Bloomsbury Children’s Books are launching a prize to... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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Bonnie Gray’s panic attacks started just as she was making progress on her first book. The attacks didn’t end until she turned from that project and embarked on a very different book, a memoir-cum-guidebook about her search for peace and rest in the swirl of modern life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
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Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my... Continue reading at AdWeek
[ AdWeek | 2014-05-23 00:00:00 UTC ]
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This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World
[ BBC World | 2014-05-22 00:00:00 UTC ]
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St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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HCI Books announces an extensive launch and promotional tour of Barb Schmidt’s "The Practice." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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PW contributing editor Peter Brantley talks with UC Berkeley law professor Pamela Samuelson, founding member of a new author advocacy group, the Authors Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Over 70 bookshops have signed up to create profiles on Penguin Random House’s consumer book... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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