Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-18 00:00:00 UTC ]
News tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant


Osprey develops first video game

Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video game #planned series


Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad services #news publishers #ad unit


Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing


Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)

Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age

[ Advertising Age | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children younger #appears facebook #collect data


Disney's Frozen Coming to Messaging Apps in Sticker Form

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik. The licensing company TextPride, which buys rights to branded... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulp fiction #kill bill #broadcast networks #monster hit


Amazon Reportedly Will Launch Music-Streaming Service This Summer

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three major music labels, Warner Music Group and Sony Music Entertainment. The service, slated for June... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming music #$3 billion


BEA 2014: UPNE Launches ForeEdge

Taking its name from the printing term, fore edge— which refers to the part of a book that faces inward when the book is shelved, opposite the spine—a new imprint for national trade titles from University Press of New England is launching. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university press


BEA 2014: A Borders Heir Launches a Feminist Press

As the daughter of Louis Borders, who cofounded Borders Books with his brother Tom in Ann Arbor, Mich., Christine Borders Bronstein always knew she had books in her blood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist press #ann arbor


CN Times Launches New Imprint

Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish titles


Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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NLT and Bloomsbury Children's launch unpublished authors prize

The National Literacy Trust (NLT) and Bloomsbury Children’s Books are launching a prize to... Continue reading at The Bookseller

[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury children


Bonnie Gray: Finding Healing Rest

Bonnie Gray’s panic attacks started just as she was making progress on her first book. The attacks didn’t end until she turned from that project and embarked on a very different book, a memoir-cum-guidebook about her search for peace and rest in the swirl of modern life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making progress #modern life


For Soothing Relief, Dr. Oz Loves iPad Apps

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my... Continue reading at AdWeek

[ AdWeek | 2014-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful writer


This Week in Children's Apps: May 22, 2014

This week in children's apps, we feature apps with familiar characters who go on two different kinds of explorations—one of the alphabet, and the other of the ocean's waters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature apps


Facebook announces listening feature

Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World

[ BBC World | 2014-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #tv shows #status update


St. Martin’s, Swagbucks Launch Read Channel

St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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PW Launches BookLife; Integrates Self-Published Reviews

PW will introduce BookLife, a new website for self-publishers, at this year’s BookExpo America. Simultaneously, we are integrating reviews of self-published books into our regular review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #self-published books


Weinstein Has a Hit with 'Finding Me'

"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle knight #ariel castro #week ended