Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies. Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos. This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Joel Osteen, author 'You Can, You Will: 8 Undeniable Qualities of a Winner' (FaithWords, 9781455575718), will appear on the 'Michael Smerconish Program' on Monday, September 29, and 'Fox & Friends' on Tuesday, September 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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This week marks the launch of a new literary festival in New Jersey and two new bookstores (King City Books in Mt. Vernon, Ill., and Vallejo Bookstore in Vallejo, Calif.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 21, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Welcome to PW's inaugural round-up of books that are making the rounds in foreign markets, among them a Chinese techno thriller, a new bestselling Swedish crime trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Paul M. Barrett, author of 'Law of the Jungle: The $19 Billion Legal Battle Over Oil in the Rain Forest and the Lawyer Who'd Stop at Nothing to Win' (Crown, 9780770436346), will appear on NPR’s 'On the Media' on Saturday, September 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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This week, new Martin Amis, Marlon James's epic masterpiece, and the amazing "On Immunity." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Sphere has acquired a follow-up to Very British Problems: Making Life Awkward for Ourselves, One... Continue reading at The Bookseller
[ The Bookseller | 2014-09-26 00:00:00 UTC ]
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Amazon, Perseus reach new ebook deal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
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Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Charles M. Blow, author of 'Fire Shut Up In My Bones' (Houghton Mifflin Harcourt, 9780544228047) will appear on 'The Last Word with Lawrence O’Donnell' on Tuesday, September 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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A dying woman writes a book about life's end; a psychotherapist explores the untapped power of the will. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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This week, the definitive Tennessee Williams biography, how Aristotle invented science, and Lauren Oliver's creepy ghost story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Johnson steps down as Red Wheel/Weiser publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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This week highlighted the resurgence of indies with the opening and reopening of four new bookstores and the addition of a new Miami-based Books and Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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