Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Bookselling Roundup, Week Ending September 12

It's been a good week for indie bookstores with Maple Street Book Shop in New Orleans celebrating its first half century and two stores announcing successful transitions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, September 7, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended August 24, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Book Deals: Week of September 15, 2014

Winters goes ‘Underground’ at Mulholland and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Facebook tests vanishing posts

The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World

[ BBC World | 2014-09-11 00:00:00 UTC ]
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Facebook's 'books that stayed with you' meme: Here are the top picks

Facebook recently revealed some of the books that users picked most often when participating in a meme about what books 'stayed with you.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-11 00:00:00 UTC ]
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Facebook drops hints that it’s eyeing content recommendation, too

What Facebook's news recommendations feature could mean for publishers, advertisers. The post Facebook drops hints that it’s eyeing content recommendation, too appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-09 00:00:00 UTC ]
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Religion Books of Note, September 2014

A powerful debut memoir of grief and the Buddha's guide to office politics are among notable religion books publishing in September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Reviews of New and Forthcoming Religion and Spirituality Books, September 10, 2014

Joel Osteen offers more encouragement in his newest book; James Carroll explores the meaning of Jesus for today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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PW Picks: Books of the Week, September 8, 2014

This week, new Ian McEwan, new Joseph O'Neill, and the stunning debut novel, "A Girl is a Half-Formed Thing." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Authors on the Air September 5, 2014: Mitchell Zuckoff/The Annex Security Team, Christian Rudder

A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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News Briefs: Week of September 8, 2014

B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Bookselling Roundup, Week Ending September 5, 2014

The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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How to automate your Facebook and Twitter posts with Buffer

So you've got "a friend" who is a social media addict. They check in to every location, Instagram every meal, even use "hashtag" in conversation. Well, Buffer can help them keep their social media feeds flowing with content without chaining them to a phone or laptop. The way Buffer works is... Continue reading at PC World

[ PC World | 2014-09-03 00:00:00 UTC ]
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Authors on the Air September 2, 2014: Diane Lewis

Diane Lewis, M.D., author of 'The Great Healthy Yard Project: Our Yards, Our Children, Our Responsibility' (She Writes Press, 9781938314865), will appear on WNYC's 'The Leonard Lopate Show' on Tuesday, September 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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PW Picks: Books of the Week, September 1, 2014

This week, new Tana French, new Elena Ferrante, and the history of rock 'n' roll in 10 songs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Spain's domestic market sees 12% drop in 2013

Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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How Facebook plays content gatekeeper

For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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Why publishers should cheer Facebook’s click-bait crusade

Reducing the click-bait clutter is just the latest in a series of alterations aimed at filtering the news feed for quality. It looks like long-form publishers have something to celebrate. Sponsor content by Parse.ly. The post Why publishers should cheer Facebook’s click-bait crusade appeared... Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
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