Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

Other Publishing stories related to: 'Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September'


Mackenzie tells SYP: 'Amazon's success could cause it problems'

Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #annual conference


Take Note, Facebook: How Colleges Are Training Designers To Treat Users Like More Than Lab Rats

Students at MIT, Stanford, and elsewhere are learning to build technology products with user well-being in mind.Facebook sparked outrage this summer when it published results of a study conducted on unwitting users. The study looked at whether people who were shown more positive or negative... Continue reading at Fast Company

[ Fast Company | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted #vice versa #end user


Facebook app poses a dilemma for publishers

The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #host content


What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared


Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #books appeared


Im hooked on ebook highlighting what we underline is so revealing

Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian

[ The Guardian | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #long-term relationships


Facebook Data Requests From Law Enforcement Are Increasing

Requests for Facebook user information from law enforcement are up 24% since 2013.Tech companies like Facebook and Twitter siphon up untold gigabytes of user data, which makes them obvious targets for governments and law enforcement agencies looking to gather evidence. This week in a bid for... Continue reading at Fast Company

[ Fast Company | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook published #tech companies #user data


Hachette UK Sees Flux in Global Rights Markets

Jason Bartholomew reports on international rights markets for Hachette books. Germany is a stalwart, southern Europe suffers and emerging markets are rising. The post Hachette UK Sees Flux in Global Rights Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette books #emerging markets


Vado Reveals Plans for APE in San Jose

Dan Vado, founder of the Alternative Press Expo, is running the show again after 19 years. He talks about his plans for the pioneering West Coast indie comics festival after it relocates to San Jose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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UK indies reveal plans for Patterson pledge money

Independent booksellers’ plans to use the money donated to them by US author James Patterson range from creating a “Dangerous Reading Club” to running a book review website for children. Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers


Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing

What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #rapid growth #digital publishing


Facebook Tool the Obama Camp Called Groundbreaking Is Going Away

After the 2012 election, President Barack Obama's digital campaign director Teddy Goff told Time magazine that a tool allowing Obama for America to access the Facebook friends of its supporters "will wind up being the most groundbreaking piece of technology developed for this campaign." This is... Continue reading at Advertising Age

[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #election season #facebook friends


How The News Business Can Survive Facebook

The social network's plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath?Facebook recently wrapped up a "listening tour," hoping to lure publishers across the United States to deliver their content pages and news feeds to... Continue reading at Fast Company

[ Fast Company | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news business #news feeds


Google and Facebook: voracious giants with the power to create the future

The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian

[ The Guardian | 2014-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oculus rift #machine learning


J.K. Rowling reveals past, 'source of inspiration' for 'Harry Potter' character Dolores Umbridge

Dolores Umbridge is a sadistic teacher whom Harry encounters. Rowling posted a piece on the website Pottermore with new information about the character's past and revealed how she was inspired to give the cruel teacher a love of bows and kittens. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #dolores umbridge #rowling posted #website pottermore


Mass Market Paperback: Not Dead Yet

When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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How Facebook Could End Up Controlling Everything You Watch and Read Online

Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read online #online publishers #fundamental shift #consumed online


Book People results reveal pre-buyout losses

The Book People has said it will stay vigilant in “assessing the changing marketplace” going forward, after recording a £6.8m loss last year. Annual financial results for the year to December 2013 filed on Companies House have revealed the online and book delivery service’s losses nearly... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people #changing marketplace #companies house


Razer reveals feature-packed Leviathan sound bar and subwoofer

Razer is stretching again. The company best known for designing and manufacturing cutting-edge gaming notebooks and peripherals will soon offer a soundbar-and-subwoofer combo. The $199 Razer Leviathan boasts an impressive collection of features, including the ability to decode Dolby Digital and... Continue reading at PC World

[ PC World | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing plans #press release


Facebook offers publishers a Faustian bargain

Facebook's plan to help publishers monetize on mobile sends a shiver down publishers' spines. The post Facebook offers publishers a Faustian bargain appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers monetize