Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game engine Unity found that 78 percent of game... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-28 00:00:00 UTC ]
News tagged with: #ad format

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Duly Noted: The best steak houses in town (Video)

Warren Buffett, perhaps surprisingly, has seen Breaking Bad and says the character he most identifies with is Saul. Read into that what you will. -- Bloomberg video above Chicago is a time zone away from the ocean, so it's no surprise there is an overflow of excellent steak houses. The good... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #duly noted #warren buffett #breaking bad


OUP to publish five-century history

Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller

[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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People of the Book: Spanish-Language Publishing 2013

There is no denying the growing influence the Hispanic population is having on the demographic, social, cultural, and political shifts taking place in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing influence #hispanic population


Ether for Authors: Where Is Publishing’s Jetpack?

A look at a the week's round of web musing on the future of publishing in concept, creative work, and technical production, after Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative work


Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #bon appetit #conde nast


David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far

David Granger, Ad Age's 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine -- a time of both great upheaval and unprecedented innovation in the magazine business. He helped steer the Hearst title through a deep recession and out the other side, where it's now... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cable network #magazine media #lightly edited #advertising age


A New Chapter in Puerto Rico: Spanish-Language Publishing 2013

Known for its pristine beaches, El Yunque rain forest, and beautiful Spanish colonial architecture, Puerto Rico is also an important book market for U.S. publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #puerto rico


What Hispanics Are Buying: Spanish-Language Publishing 2013

As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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Should Self-publishing Platforms Censor Objectionable Books?

Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
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Iranian Publishers Hope for Change Under New Regime

Under the Iran's new government, the publishing industry promises to be more open and has produced its first ever Persian translation catalog. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
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Official Facebook app (finally!) available for Windows 8.1 users

For all the improvements Microsoft has made in bolstering the Windows Store's app selection, one insistent question has held back the company's dreams of grandeur: "Yeah, but where's Facebook?" Indeed, the largest social network in the land has been a conspicuous no-show in Microsoft app... Continue reading at PC World

[ PC World | 2013-10-17 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


Facebook CSO says Snowden disclosures brought security to forefront

Facebook was already implementing stronger security controls when the U.S. National Security Agency’s expansive surveillance program was revealed in June, its chief security officer said Thursday. The social networking site has continued upgrading its security infrastructure, said Joe... Continue reading at PC World

[ PC World | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kuala lumpur #bit easier


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #social networks


Kobo removes all self-published titles. Is this censorship, an overreaction, or just good sense?

Amazon, Barnes & Noble, and Kobo removed self-published pornographic titles from their sites and Kobo stopped sales of self-published titles altogether. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published titles #good sense #barnes noble


Survey Finds Publishers Have Concerns Over Paywalls Being Bypassed

Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research carried #digital publishing


With Readers Still Willing to Pay, Is Publishing Catching a Break?

In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Ether for Authors: Is It Time for Publishing to Call a Truce?

Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson


Digital Publishers Are Fighting the Shift to Programmatic

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #long time #online publishers #private exchanges


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule