Facebook announces new ad transparency before Russia hearing

Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections, requiring... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]

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Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World

[ PC World | 2016-06-08 00:00:00 UTC ]
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Terraria video game publishing programme announced

Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Facebook endorsements are good for news sites, but where's the money?

Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian

[ The Guardian | 2016-06-07 00:00:00 UTC ]
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A YouTube billionaire, Motor Trend revs up for Facebook Live

TEN, the parent company of Motor Trend and other sports magazines and websites, plans to produce 20 hours of live programming per month on Facebook. With Motor Trend, this means bringing viewers closer to the action at industry car shows, as well as interviews with top personalities and athletes... Continue reading at Digiday

[ Digiday | 2016-06-06 00:00:00 UTC ]
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Prevention Magazine Will Become Ad-Free

Maria Rodale, the chairwoman and chief executive of the magazine’s publishing company, said that going ad-free would reduce Prevention’s operating expenses by more than 50 percent. Continue reading at The New York Times

[ The New York Times | 2016-06-06 00:00:00 UTC ]
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Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Facebook sticks by Gawker attack funder

Facebook says the billionaire who is helping people sue Gawker Media - threatening the publisher's future - will stay on its board. Continue reading at BBC World

[ BBC World | 2016-06-02 00:00:00 UTC ]
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Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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One month in: What CNN has learned from Facebook Messenger bots

For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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Some Very Ugly Fish Star in This Bizarre Ad About Investigative Journalism

The news is like the ocean. On the surface, everything might seem pretty, but the further down you go, the worse things look. That, at least, is the metaphor behind a new ad from Veja, a popular right-leaning (if not right-wing) Brazilian magazine that featured President Obama as Che Guevara... Continue reading at AdWeek

[ AdWeek | 2016-05-31 00:00:00 UTC ]
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Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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Ostrovsky's Invention of Russia wins Orwell Prize

Russian-born British journalist Arkady Ostrovsky has won the Orwell Prize for Books 2016 for The Invention of Russia (Atlantic Books). Continue reading at The Bookseller

[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Book on corruption in Russia wins £10k Ondaatje Prize

A book about the “exposure of greed and corruption in modern Russia” by Peter Pomerantsev has won the £10,000 RSL Ondaatje Prize. Continue reading at The Bookseller

[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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How Facebook food-porn upstart Twisted plans to differentiate

Twisted is looking for Facebook food fame. After launching six weeks ago, the London-based food page is getting 220 million views on its videos, according to Tubular Labs. But there are many successful food publishers on Facebook. To differentiate, Twisted looks for oddball combinations like... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
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Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
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'Walking Dead' creator's new show to debut on Facebook in Europe

Cinemax's upcoming show Outcast will debut on Facebook Live in Europe and Africa tonight. Outcast is an adaptation of The Walking Dead creator Robert Kirkman's comic book series of the same name. Dealing with the supernatural and demonic possession,... Continue reading at Engadget

[ Engadget | 2016-05-20 00:00:00 UTC ]
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Mark Zuckerberg says many conservatives don't trust Facebook to show 'content without a political bias'

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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