Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at 'The Bookseller'
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
News tagged with:
#90th anniversary
WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pearson
#press release
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#found success
In a move to bring its content to more screens—big and small—Harlequin has launched Harlequin Studios. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
More news stories like this |
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
More news stories like this | All news stories tagged with:
#electric cars
#innocent man
#ann-christine diaz
Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | All news stories tagged with:
#brand awareness
#social platforms
#publishers appeared
#digiday research
The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
More news stories like this | All news stories tagged with:
#defining moment
While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday
[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | All news stories tagged with:
#time spent
#direct-to-consumer brands
#marketing strategies
Faber & Faber has snapped up the latest book by writing duo and PRH staffers Liz Foley and Beth Coates. Continue reading at The Bookseller
[ The Bookseller | 2019-06-02 22:00:38 UTC ]
More news stories like this | All news stories tagged with:
#writing duo
#faber faber
#faber signs
#beth coates
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | All news stories tagged with:
#pr firm
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | All news stories tagged with:
#ad community
Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | All news stories tagged with:
#man group
#1st june
#booker prize
Faber remains tight-lipped as Moby cancels his UK and Ireland book tour after a row with Natalie Portman over sections of his memoir Things Fall Apart. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 01:28:12 UTC ]
More news stories like this | All news stories tagged with:
#natalie portman
#faber tight-lipped
National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek
[ AdWeek | 2019-05-30 17:00:08 UTC ]
More news stories like this |
Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | All news stories tagged with:
#online brands
#post digital
Faber has declined to comment on actress Natalie Portman’s allegation that musician Moby’s recently published memoir features “many factual errors and inventions”, namely a relationship between them. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 23:30:44 UTC ]
More news stories like this | All news stories tagged with:
#faber tight-lipped
Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek
[ AdWeek | 2019-05-22 13:00:45 UTC ]
More news stories like this | All news stories tagged with:
#media space
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | All news stories tagged with:
#direct-to-consumer brands
#ad revenue
#post youtube
Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | All news stories tagged with:
#declining steadily
#test kitchen
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with:
#online search
#promotional formats
#giving advertisers
#facebook issues
#google unveils