Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
News tagged with: #90th anniversary

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Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
More news stories like this | News stories tagged with: #soho theatre #southbank centre #phoebe waller-bridge #publicity plans


Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
More news stories like this | News stories tagged with: #retain talent #magnolia journal #chip gaines #meredith magazines #main stage


Faber lands Shapiro's 'surprising' new history of United States

Faber will publish James Shapiro's "surprising" new history of the United States as a lead title for spring 2020.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 08:01:40 UTC ]
More news stories like this | News stories tagged with: #lead title


Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #full potential #emailed questions #personal finance #sports illustrated


How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first.  Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with: #nielsen #market research #time spent #football season


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #digital media #daily basis #revenue streams


Alexa makes first Faber Social purchase

Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 21:35:08 UTC ]
More news stories like this | News stories tagged with: #won rights


The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with: #digital media


Walker unveils plans for Maisy Mouse 30th anniversary

Walker Books has revealed its plans to mark the 30th anniversary of Maisy Mouse.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 09:29:48 UTC ]
More news stories like this | News stories tagged with: #30th anniversary #walker books


Stanfords to unveil treasure trove of travel history with new exhibition

Historical letters from Florence Nightingale and Captain Scott will go on display alongside antique travel books, maps and globes at Stanfords after a treasure trove of artefacts were found in the bookshop's former premises.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 04:36:58 UTC ]
More news stories like this | News stories tagged with: #treasure trove


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst #revenue streams #brand licensing #hearst pushes


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst #print circulation #brand licensing #hearst pushes


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #comic book #sunset strip #times square #instagram posts #warner bros #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #comic book #box office #public criticism #suicide squad #ahuntington beach #committing acts #online chatter #major cities #joaquin phoenix


Scots Makar unveils UK BAME list

Scots Makar Jackie Kay has unveiled her selection of ten “bold, brilliant and brave” BAME authors in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 13:20:25 UTC ]
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Ella Griffiths takes on newly created role of editor for Faber's classics

Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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Doubleday pre-empts Faber Academy graduate Ericka Waller’s debut

Doubleday has pre-empted Faber Academy graduate Ericka Waller’s debut novel, Dog Days, about the solace of canine companions “when times are hard”.   Kirsty Dunseath, publishing director of Doubleday Fiction, bought world rights in all languages for two titles from Katie Greenstreet at C&W.... Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 12:33:37 UTC ]
More news stories like this | News stories tagged with: #publishing director #world rights #hardback #hardback publication #canine companions #dog days


Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | News stories tagged with: #digital content #advertising agencies #american association #news content #presidential election