Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Fans who don't get to see the limited London stage run of J.K. Rowling's Harry Potter play can get a copy of the script when it's published on July 31. The post We’re Getting a New Harry Potter Book, Based on the Play appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-02-10 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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The latest report from the Association of American Publishers has revealed adult book revenues in the US shot up 2.9% for the first three quarters of 2015 - and up more than 7% in September - while children's and YA takings for the period dipped slightly. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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When asked how she was going to finish the rest of her day yesterday, just-named Caldecott Medalist Sophie Blackall responded: “Champagne! And donuts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Waterstones is on course to make a small profit this year but it is “all to play for” over the next few weeks, the chain’s m.d James Daunt has said. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Reviews editor Seth Satterlee recommends 'Memory Theater' by Simon Critchley, a modern philosophical thriller in cliff notes form. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Is Google Play Books your go-to app for reading comic books? If so, your digital page turning is about to get a whole lot better. While the app is getting a number of updates, the most notable is the introduction of vertical scrolling. Rather than... Continue reading at Engadget
[ Engadget | 2015-11-13 00:00:00 UTC ]
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The Google Play Store adds landscape scrolling, curated series pages and personal recommendations for comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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Vlogger Zoe “Zoella” Sugg’s second novel Girl Online: On Tour (Penguin) has taken the Official Top 50 number one spot from David Walliams, in a week that saw YouTubers dominate the top of the charts. The sequel to 2014’s Girl Online (Penguin) sold 56,038 copies for £377,813 last week, according... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
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A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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Novelist Val McDermid and Baroness Valerie Amos, the Under-Secretary-General for Humanitarian Affairs, will be among the speakers at the memorial service for crime writer Ruth Rendell next week. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World
[ PC World | 2015-10-17 00:00:00 UTC ]
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Recordings of longer works usually get the most attention in the audiobook world, but two recent splashy releases are reminders that picture books can also make for quality audio productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Super Thursday and Books Are My Bag celebrations today (8th October) have attracted widespread media coverage from the BBC, Sky and national newspapers. Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Competition for the Christmas number one spot is wide open this year, a consequence of “the strongest autumn [in publication terms] in years”. Yesterday marked Super Thursday (8th October), the day on which the greatest number of hardback titles—including many likely bestsellers—are released in... Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Around 1,800 bookshops across the UK and Ireland will celebrate the start of the Christmas season with Super Thursday today (8th October) with a three-day in-store campaign Books Are My Bag (BAMB). Continue reading at The Bookseller
[ The Bookseller | 2015-10-08 00:00:00 UTC ]
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Today more than 400 ‘big books’ are published in the hope of capturing the Christmas market. Which of the following will sell the most by 25 December?How Super Thursday turned a publishing pile-up into a marketing triumph With more than 400 titles due to be published today, the betting is on for... Continue reading at The Guardian
[ The Guardian | 2015-10-08 00:00:00 UTC ]
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