Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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As the Christmas rush got underway, the US book market surged again last week with print volumes increasing by 26% week on week. Overall, just over 20m book sales registered through Nielsen BookScan in the seven days ending 7th December. Jeff Kinney's The Long Haul (Amulet), enjoys another... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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YouTube star Zoe Sugg, aka Zoella, shrugged off a mild ghostwriting controversy to retain the top spot of the UK Official Top 50 for the second straight week, with her Young Adult novel Girl Online (Penguin) becoming 2014's fastest selling book. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World
[ PC World | 2014-11-27 00:00:00 UTC ]
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Eimear McBride has claimed another award for her debut novel A Girl is a Half-formed Thing (Galley Beggar Press), winning the 2013 Geoffrey Faber Memorial Prize. The book, written in a stream-of-consciousness style, is narrated by a young woman growing up in Ireland under the dark influence of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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With The Pages Project, a designer of early ebooks revels in the inky, intimate musings from the margins of used books.Erik Schmitt's obsession with marginalia—handwritten scribbles or notes in the margins of books—began after he inherited a chunk of his grandfather's library. Handwritten in the... Continue reading at Fast Company
[ Fast Company | 2014-11-20 00:00:00 UTC ]
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If you’re one of the few who actually reads instruction manuals, then you may want to grab a new ebook from Google.The Android Quick Start Guide is a free download on Google Play Books that outlines basic Android Lollipop features, such as connecting your Google account, setting up a security... Continue reading at PC World
[ PC World | 2014-11-11 00:00:00 UTC ]
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Publishers Association chief executive Richard Mollet has warned that the new European Commission's drive to impose a digital single market risks undermining Europe's cultural diversity and will play into the hands of US-based platform companies. Jean-Claude Juncker's new commission, which... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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Google's latest Play Books update for Android makes the app a lot easier to use for reading non-fiction ebooks. See, Play Books is perfect if you're just reading something from cover to cover. But if you're using it to read text or reference books... Continue reading at Engadget
[ Engadget | 2014-10-30 00:00:00 UTC ]
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Google has launched a new version of Google Play Books that it hopes will make for a better reading experience for nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-30 00:00:00 UTC ]
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A memorial for Jane Queller, former Barnes & Noble national accounts manager for Consortium, who passed away on October 12, will take place on Sunday, December 21 at 11 a.m at JCC of Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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Actor Mark Rylance will play the title role in The BFG, Steven Spielberg's film of Roald Dahl's much-loved children's book about a "Big Friendly Giant". Continue reading at BBC News
[ BBC News | 2014-10-27 00:00:00 UTC ]
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Publishing novels like 'The Narrow Road to the Deep North' by Richard Flanagan, which won the Man Booker Prize, helps keep memories alive. The post Publishing, Memory and the Man Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
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More than 300 titles became available in bookstores today in the UK. Bookstore owners are hoping the huge amount of titles will get curious visitors into their shops. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-10 00:00:00 UTC ]
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Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
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In a few days, the eclectic comics and pop culture mix of New York Comic Con (NYCC) will stretch well beyond the walls of the Javits Center, becoming a new 11-day event series that organizer ReedPop is billing as New York Super Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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On day two, rights agencies' booths were packed, with deals being signed on the spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Hearst UK title edges ahead of Condé Nasts long-time leader in digital and print for womens lifestyle magazine sector Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Jojo Moyes has ended John Green’s eight week run at the top of the chart with her first UK... Continue reading at The Bookseller
[ The Bookseller | 2014-08-13 00:00:00 UTC ]
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