Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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As promised a month or so ago, Google Play is implementing a few changes today that'll push tablet-optimized apps to the forefront. That is, if you're using a device not quite small enough to be considered a phone (though we admit there are certain handhelds that bridge the gap). Indeed, tablet... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
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Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget
[ Engadget | 2013-11-20 00:00:00 UTC ]
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Robert Diamond's initial brush with Broadway and technology began with Phantom of the Opera and a fascination with its leading man. "Hey, I'm a straight guy who loves Michael Crawford. When I was still in college I created the official Michael Crawford website," said the self-described nerd, who... Continue reading at Crains New York
[ Crains New York | 2013-11-17 00:00:00 UTC ]
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When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white... Continue reading at AdWeek
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Jeff Kinney has notched up the biggest weekly sale for a children's book in over a year,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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Total third quarter sales at Lagardere Publishing fell 7.3%, to 580 million euros, but sales at its American subsidiary, Hachette Book Group, rose 11%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-12 00:00:00 UTC ]
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Sheryl Sandberg helped Facebook post some insane numbers: after their IPO debacle of May 2012, shares have gone up 140% in the past year, to about $50. As Miguel Helft writes for Fortune, that's partly due to the company's reorganization around mobile, which critics once bashed them for being... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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A memorial service for Constable & Robinson chairman Nick Robinson will be held in December... Continue reading at The Bookseller
[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Helen Fielding's new Bridget Jones novel, Mad About the Boy (Jonathan Cape), has become one... Continue reading at The Bookseller
[ The Bookseller | 2013-10-15 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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In the waning weeks of summer, debut titles began to populate the top spots on the international bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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Lee Child's new Jack Reacher thriller, Never Go Back (Bantam Press), was the bestselling... Continue reading at The Bookseller
[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Looking into Microsoft's ID@Xbox program for independent developers? You'll be happy to hear that the company won't be placing any restrictions on your desired distribution model. Speaking to Joystiq at PAX Prime, Microsoft portfolio director for digital games Chris Charla explained that... Continue reading at Engadget
[ Engadget | 2013-09-02 00:00:00 UTC ]
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The second low-calorie cookbook from Hairy Bikers Dave Myers and Si King, The Hairy Dieters Eat... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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Among the recipes in the Beekman Boys’ seasonally organized dessert cookbook: an easy, flour-free chocolate cake for summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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“The underlying grip of movies is that they program us to have experiences. They create events in our heads…” -- Jeffrey Zacks, Flicker: Your Brain On Film. Forthcoming from Oxford University Press If you’re interested in science, you probably heard last week’s news that memories were... Continue reading at Fast Company
[ Fast Company | 2013-08-08 00:00:00 UTC ]
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J K Rowling's The Cuckoo's Calling (Mulholland Books) has soared to the summit of the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-01 00:00:00 UTC ]
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