Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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A book published during the presidency of Chester A. Arthur has a greater chance of being in print today than one published during the time of Reagan. Continue reading at The Atlantic
[ The Atlantic | 2013-07-30 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) and her pseudonymous The Cuckoo's Calling (... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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With titles like The Walking Dead: Compendium One leading the way, sales of graphic novels in the USA are up 10% year-over-year in 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-26 00:00:00 UTC ]
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Google is getting into the textbook business by selling and renting materials from the top five education publishers in the US. The new service will launch August 8. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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The Xbox One's retail units will also run in-progress game code and function as debug units for budding devs, but Xbox VP Marc Whitten says not all of that functionality will be available when the console launches this November. More details will be available during Gamescom 2013 this August,... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
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Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget
[ Engadget | 2013-07-11 00:00:00 UTC ]
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The French government announced a plan to introduce a law to stop Amazon from offering discounts and free delivery for books, citing it as "unfair" competitive practice. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
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An email composed, but never sent, by former Apple CEO Steve Jobs may prove instrumental in the Justice Department's case that Apple, along with the five largest book publishers, colluded to fix prices for electronic books.In a draft email intended for Apple Senior Vice President Eddy Cue about... Continue reading at PC World
[ PC World | 2013-06-19 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller
[ The Bookseller | 2013-04-26 00:00:00 UTC ]
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While interest in romance titles is showing no signs of slowing down—they continue to find their way into top spots on bestseller lists and command major advances from big-six editors—it’s the newish category new adult that is particularly hot right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Philippa Gregory and her publisher Simon & Schuster have scored their first Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Despite going on quite the world tour, Google Play Books hasn't been available as close by as Mexico. That's been rectified: the online bookstore is now open in the country, with both local titles and prices in Pesos. As with some other countries, the expansion also gives Mexicans their first... Continue reading at Engadget
[ Engadget | 2013-03-21 00:00:00 UTC ]
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Two books about the events of Bloody Sunday have been made joint winners of the Christopher Ewart... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget
[ Engadget | 2013-02-28 00:00:00 UTC ]
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Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Independent publisher Short Books has scored its first ever Official UK Top 50 number one. The... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Fans angry over a delayed ebook release for the finale in Robert Jordan's 'Wheel of Time' series have given the book one-star ratings on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-19 00:00:00 UTC ]
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